{"id":6419,"date":"2014-11-18T09:00:41","date_gmt":"2014-11-18T09:00:41","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=6419"},"modified":"2014-11-15T09:48:39","modified_gmt":"2014-11-15T09:48:39","slug":"how-to-build-effective-landing-pages-for-sales","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/","title":{"rendered":"How to Build Effective Landing Pages for Sales"},"content":{"rendered":"

\"LandingThe art of conversion in the world of content and product marketing has become more and more nuanced as the web continues to become more sophisticated. People invariably catch on to one type of marketing ploy or another, and as such, the tactic ultimately becomes ineffective. We all can recall numerous forms of online advertisements that once worked, but no longer do (\u201cCongratulations! You’ve Won\u201d and the \u201cYou’re Our 1,000,000 Visitor\u201d are two very old examples). The art of creating a solid landing page \u2013 in combination with effective ad copy to convince people to click in the first place \u2013 is not as difficult as some might think, but it does require careful experimentation with trial and error to get everything finely tuned for your particular niche. If you need help with the broader details, however, then you’ve come to the right place: we’ll detail below how you can build the basis for effective landing pages that generate sales.<\/p>\n

Perfect the Headline<\/h2>\n

Your headline likely will (and should) be the first thing your prospective customer sees when they arrive on your landing page. This headline is subconsciously analysed by visitors to see if the content of the page matches what their expectations suggested it would be. If you are pinging servers<\/a> with ad copy that is misleading or otherwise doesn’t connect well with your headline, then don’t expect to convert many visitors. We recommend that you use the headline as an opportunity to describe the main benefit that is offered to the visitor by purchasing your product or service. In most cases, you will want the call to action button situated directly below the headline, with more content available below the button.<\/p>\n

Emphasise Benefits<\/h2>\n

As we mentioned above, the headline is your first opportunity to outline the benefits that your potential customers will receive if they make a purchase. This doesn’t mean that you shouldn’t go into more detail about what they can expect to receive! One of the best ways to construct a benefits summary is to use bullet points \u2013 as well as highly legible fonts \u2013 in order to ensure readers quickly absorb the information. You absolutely want to avoid creating a landing page that is stuffed with content; provide links to other pages (with ways to act directly from those pages as well) if you feel the need to provide more information. By and large, though, you want to encourage your visitors to act as soon as possible and in as few clicks as possible.<\/p>\n

Call to Action<\/h2>\n

As we mentioned above, no landing page for sales will be complete until you add a concrete call to action. Simply put, a call to action is a one-line invitation to try a product, make a purchase, or engage in some other way. This can sometimes be a simple email subscription request, while in other cases, it may be to outright purchase the product. Calls to action are often found in the form of clearly-outlined buttons or links, which make them more enticing to click. The combination of action words and vivid elements will ensure that people see your CTA and are more likely to act upon them. Much like bolding and emphasising content can be helpful when pinging servers for SEO, making your CTA stick out will only increase the likelihood of a sale.<\/p>\n


\n\t
\n\t\t<\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The art of conversion in the world of content and product marketing has become more and more nuanced as the web continues to become more sophisticated. People invariably catch on to one type of marketing ploy or another, and as such, the tactic ultimately becomes ineffective. We all can recall numerous forms of online advertisements […]<\/p>\n","protected":false},"author":3,"featured_media":6427,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735,736,172],"tags":[978,979,243],"class_list":["post-6419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business-2","category-start-up-businesses","category-web-design","tag-landing-pages","tag-sales-copy","tag-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build Effective Landing Pages for Sales - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build Effective Landing Pages for Sales - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"The art of conversion in the world of content and product marketing has become more and more nuanced as the web continues to become more sophisticated. People invariably catch on to one type of marketing ploy or another, and as such, the tactic ultimately becomes ineffective. We all can recall numerous forms of online advertisements […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingler Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/pinglerdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-18T09:00:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/11\/30542713_s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"285\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pingler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pingler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/\"},\"author\":{\"name\":\"Pingler\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\"},\"headline\":\"How to Build Effective Landing Pages for Sales\",\"datePublished\":\"2014-11-18T09:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/\"},\"wordCount\":561,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/11\/30542713_s.jpg\",\"keywords\":[\"Landing Pages\",\"Sales Copy\",\"Websites\"],\"articleSection\":[\"Online Business\",\"Start Up Businesses\",\"Web Design\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/\",\"url\":\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/\",\"name\":\"How to Build Effective Landing Pages for Sales - Pingler Blog\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/11\/30542713_s.jpg\",\"datePublished\":\"2014-11-18T09:00:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#primaryimage\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/11\/30542713_s.jpg\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/11\/30542713_s.jpg\",\"width\":450,\"height\":285},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pingler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build Effective Landing Pages for Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingler.com\/blog\/#website\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"name\":\"Pingler.com\",\"description\":\"Ping\",\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pingler.com\/blog\/#organization\",\"name\":\"Pingler.com\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"width\":300,\"height\":160,\"caption\":\"Pingler.com\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/pinglerdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\",\"name\":\"Pingler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"caption\":\"Pingler\"},\"sameAs\":[\"http:\/\/www.pingler.com\"],\"url\":\"https:\/\/pingler.com\/blog\/author\/pingler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build Effective Landing Pages for Sales - Pingler Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/","og_locale":"en_US","og_type":"article","og_title":"How to Build Effective Landing Pages for Sales - Pingler Blog","og_description":"The art of conversion in the world of content and product marketing has become more and more nuanced as the web continues to become more sophisticated. People invariably catch on to one type of marketing ploy or another, and as such, the tactic ultimately becomes ineffective. We all can recall numerous forms of online advertisements […]","og_url":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/","og_site_name":"Pingler Blog","article_publisher":"http:\/\/facebook.com\/pinglerdotcom","article_published_time":"2014-11-18T09:00:41+00:00","og_image":[{"width":450,"height":285,"url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/11\/30542713_s.jpg","type":"image\/jpeg"}],"author":"Pingler","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pingler","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#article","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/"},"author":{"name":"Pingler","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9"},"headline":"How to Build Effective Landing Pages for Sales","datePublished":"2014-11-18T09:00:41+00:00","mainEntityOfPage":{"@id":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/"},"wordCount":561,"commentCount":1,"publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"image":{"@id":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/11\/30542713_s.jpg","keywords":["Landing Pages","Sales Copy","Websites"],"articleSection":["Online Business","Start Up Businesses","Web Design"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/","url":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/","name":"How to Build Effective Landing Pages for Sales - Pingler Blog","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#primaryimage"},"image":{"@id":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/11\/30542713_s.jpg","datePublished":"2014-11-18T09:00:41+00:00","breadcrumb":{"@id":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#primaryimage","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/11\/30542713_s.jpg","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/11\/30542713_s.jpg","width":450,"height":285},{"@type":"BreadcrumbList","@id":"https:\/\/pingler.com\/blog\/how-to-build-effective-landing-pages-for-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pingler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Build Effective Landing Pages for Sales"}]},{"@type":"WebSite","@id":"https:\/\/pingler.com\/blog\/#website","url":"https:\/\/pingler.com\/blog\/","name":"Pingler.com","description":"Ping","publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pingler.com\/blog\/#organization","name":"Pingler.com","url":"https:\/\/pingler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","width":300,"height":160,"caption":"Pingler.com"},"image":{"@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/pinglerdotcom"]},{"@type":"Person","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9","name":"Pingler","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","caption":"Pingler"},"sameAs":["http:\/\/www.pingler.com"],"url":"https:\/\/pingler.com\/blog\/author\/pingler\/"}]}},"_links":{"self":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/6419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/comments?post=6419"}],"version-history":[{"count":3,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/6419\/revisions"}],"predecessor-version":[{"id":6429,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/6419\/revisions\/6429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media\/6427"}],"wp:attachment":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media?parent=6419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/categories?post=6419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/tags?post=6419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}