{"id":570,"date":"2012-02-03T09:00:24","date_gmt":"2012-02-03T09:00:24","guid":{"rendered":"http:\/\/pingler.com\/blog\/?p=570"},"modified":"2014-08-19T16:07:28","modified_gmt":"2014-08-19T16:07:28","slug":"are-edu-links-still-valuable-in-an-seo-campaign","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/are-edu-links-still-valuable-in-an-seo-campaign\/","title":{"rendered":"Are .edu Links Still Valuable in an SEO Campaign?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5744\" src=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/02\/6715487_s-300x300.jpg\" alt=\"SEO Bricks\" width=\"300\" height=\"300\" srcset=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/02\/6715487_s-300x300.jpg 300w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/02\/6715487_s-150x150.jpg 150w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/02\/6715487_s.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>An .edu domain can\u2019t just be bought outright by anyone.\u00a0 These domains are reserved primarily for educational institutions located throughout the world.\u00a0 In order to buy an .edu domain the owner of the website has to be accredited by an agency working for the Department of Education in the US, and elsewhere around the world other stringent policies are in place to ensure that .edu domains continue to be credible.<\/p>\n<p><strong>High Quality Backlinks<\/strong><\/p>\n<p>It\u2019s a well known fact that high quality backlinks are essential in an SEO campaign and .edu links are the ideal links to try and get hold of in an SEO strategy.\u00a0 It is thought (although it hasn\u2019t been acknowledged by Google) that .edu links hold a lot of weight in the search engine rankings, and so getting a link from an .edu site is, if this theory is correct, highly beneficial.\u00a0 Even if special accreditation isn\u2019t given to .edu backlinks we can be sure that these sites are still credible and hence are worthy of including in a backlinking strategy due to the stringent process that a webmaster has to go through in order to purchase an educational domain.<\/p>\n<p><strong>It\u2019s Not as Easy as It Sounds<\/strong><\/p>\n<p>If you\u2019ve been focussing on building backlinks for a while you probably think you have the hang of things.\u00a0 Guest blogging, forum signatures, blog commenting etc.\u00a0 It is easy (if tedious) to gain backlinks from \u201cnormal\u201d sites however the process isn\u2019t so simple when it comes to educational domains.\u00a0 .edu domains are renowned for being incredibly hard to get backlinks from as the webmasters of these sites won\u2019t just link to anybody.\u00a0 In fact their stringent policies have led to .edu links becoming known as the \u201choly grail of link building\u201d and, well, it\u2019s not hard to see why.<\/p>\n<p><strong>Are .edu Links Still Valuable?<\/strong><\/p>\n<p>When focussing on building .edu backlinks to your website you are probably wondering whether the time and effort that you are putting in is in fact worth it.\u00a0 What we do advise everyone who is looking for .edu links to do is focus on sites that are in a similar niche to yours.\u00a0 For example, if you run a sports website try and get links from an .edu sports domain.\u00a0 Google has said on numerous occasions that the more relevant the link is, the more authority it is given when determining search results.\u00a0 If you focus on random .edu sites you will have similar results to when you focus on random .com websites and the webmaster of the .edu site may also dismiss your link as spam.<\/p>\n<p><strong>Check Your Competitors<\/strong><\/p>\n<p>If you\u2019re still not sure whether it\u2019s worth the effort, why not check to see what your competitors are doing?\u00a0 By using our <a href=\"http:\/\/pingler.com\/seo-tools\/edu-backlink-checker\/\" data-wpel-link=\"external\">.edu backlink checker tool<\/a> you can enter the domain names of your competitors and see how many .edu backlinks they have.\u00a0 If they have a few, you should look into getting some yourself in order to increase your search engine ranking.<\/p>\n<p><i><html><br \/>\n\t<head><br \/>\n\t\t<title><\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An .edu domain can\u2019t just be bought outright by anyone.\u00a0 These domains are reserved primarily for educational institutions located throughout the world.\u00a0 In order to buy an .edu domain the owner of the website has to be accredited by an agency working for the Department of Education in the US, and elsewhere around the world [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135,25,4],"tags":[153,132,7],"class_list":["post-570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-use-pingler","category-plugins-and-tools","category-seo","tag-edu","tag-backlinks","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are .edu Links Still Valuable in an SEO Campaign? - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/are-edu-links-still-valuable-in-an-seo-campaign\/\" \/>\n<meta property=\"og:locale\" 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