<\/title> \n\t<\/head> \n\t<body><\/p>\n\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n\t<\/body> \n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"Many webmasters are still unsure about the effect that outbound links can have on an SEO strategy.\u00a0 Is it in your best interests to link to websites in order to add value to your website and your content?\u00a0 Does the number of links you have make any difference when it comes to your search engine […]<\/p>\n","protected":false},"author":3,"featured_media":5751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,4],"tags":[167,166,7],"class_list":["post-556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plugins-and-tools","category-seo","tag-linking-strategy","tag-outbound-links","tag-seo-2"],"yoast_head":"\n<title>How do Outbound Links Affect SEO? - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/how-do-outbound-links-affect-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do Outbound Links Affect SEO? - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Many webmasters are still unsure about the effect that outbound links can have on an SEO strategy.\u00a0 Is it in your best interests to link to websites in order to add value to your website and your content?\u00a0 Does the number of links you have make any difference when it comes to your search engine […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingler.com\/blog\/how-do-outbound-links-affect-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingler Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/pinglerdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-27T09:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-19T16:14:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9504068_s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pingler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pingler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pingler.com\/blog\/how-do-outbound-links-affect-seo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/how-do-outbound-links-affect-seo\/\"},\"author\":{\"name\":\"Pingler\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\"},\"headline\":\"How do Outbound Links Affect SEO?\",\"datePublished\":\"2012-01-27T09:00:05+00:00\",\"dateModified\":\"2014-08-19T16:14:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/how-do-outbound-links-affect-seo\/\"},\"wordCount\":516,\"commentCount\":11,\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/how-do-outbound-links-affect-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9504068_s.jpg\",\"keywords\":[\"Linking Strategy\",\"Outbound Links\",\"seo\"],\"articleSection\":[\"Plugins and Tools\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingler.com\/blog\/how-do-outbound-links-affect-seo\/\",\"url\":\"https:\/\/pingler.com\/blog\/how-do-outbound-links-affect-seo\/\",\"name\":\"How do Outbound Links Affect SEO? 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{"id":556,"date":"2012-01-27T09:00:05","date_gmt":"2012-01-27T09:00:05","guid":{"rendered":"http:\/\/pingler.com\/blog\/?p=556"},"modified":"2014-08-19T16:14:57","modified_gmt":"2014-08-19T16:14:57","slug":"how-do-outbound-links-affect-seo","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/how-do-outbound-links-affect-seo\/","title":{"rendered":"How do Outbound Links Affect SEO?"},"content":{"rendered":"

$\"Outbound$ Many webmasters are still unsure about the effect that outbound links can have on an SEO strategy.\u00a0 Is it in your best interests to link to websites in order to add value to your website and your content?\u00a0 Does the number of links you have make any difference when it comes to your search engine ranking?\u00a0 What about the number of people that click on your links?\u00a0 Does this have any influence?\u00a0 If you\u2019re unsure about how outbound links affect SEO hopefully we can help you.<\/p>\n

The Impact of Outbound Links<\/strong><\/p>\n

Whilst it\u2019s impossible to tell how Google determine their search engine rankings, many SEO experts believe that outbound links certainly play a part.\u00a0 This is because links added to a website show that you are helping your readers by directing them towards further information that they may find useful.\u00a0 Many also believe that the more people that click on your links, the more beneficial it is for your SEO \u2013 basically because Google can determine there is a lot of user activity happening on your website which is a positive thing in their eyes.<\/p>\n

Choosing Sites to Link To<\/strong><\/p>\n

However before you start linking to any old site to improve your search engine ranking, you are advised to think about a strategy.\u00a0 Many SEO experts will tell you that linking to as many sites as possible is a bad idea; in fact you need to treat your outbound links in a similar way as you do inbound links.\u00a0 Link to credible sites in a similar niche and your linking strategy will work well; link to spam sites or irrelevant sites and you are not only hurting your SEO strategy but your readers too!<\/p>\n

Link in Moderation<\/strong><\/p>\n

Aside from linking to relevant sites it\u2019s a good idea to only link to sites that can help guide your readers to further information.\u00a0 Mass linking can make your site look spammy and it can be mistaken for a link farm if you\u2019re not careful.\u00a0 Both of these can hurt your website\u2019s SEO.\u00a0 In the case of affiliate marketing sites mass linking may be inevitable so in cases like these try and make sure your website isn\u2019t purely promotional \u2013 try and give your readers some useful content too.<\/p>\n

Checking Your Outbound Links<\/strong><\/p>\n

If you are sceptical about placing outbound links on your site due to a loss of traffic you should think about the bigger picture.\u00a0 The more your readers find the valuable information they need, the more likely they are to see you as an expert and return to your site in the future.\u00a0 This is always good from a marketing perspective.\u00a0 Always make sure however that your links are only to credible sites in a similar niche.\u00a0 By checking your links regularly you can make sure that your links are still in order.\u00a0 The Pingler Link Extractor Tool<\/a> can help you to do this.\u00a0 As long as you\u2019re linking to valuable information, an outbound linking strategy can be a good investment of time and effort.<\/p>\n