{"id":544,"date":"2012-01-23T09:00:02","date_gmt":"2012-01-23T09:00:02","guid":{"rendered":"http:\/\/pingler.com\/blog\/?p=544"},"modified":"2014-08-19T16:56:24","modified_gmt":"2014-08-19T16:56:24","slug":"do-you-know-which-keywords-you-should-be-targeting","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/","title":{"rendered":"Do You Know Which Keywords You Should Be Targeting?"},"content":{"rendered":"

\"Keywords\"Most websites are set up with the aim of selling goods or a service but if no-one can find your website you will never reap the success that you dream of.\u00a0 Choosing the best keywords and key phrases for your site is one of the most important things that you will do as a webmaster as this is the not only a great way to increase your site traffic but it is also the best way to increase your targeted traffic.\u00a0 The more targeted your traffic is, the higher your conversion rate will be.<\/p>\n

Think Before You Start<\/strong><\/p>\n

The reason why many new webmasters fail is because they don\u2019t have the first idea about keyword optimisation and its importance in an SEO strategy.\u00a0 If you are thinking about starting a website for the first time, your keywords and key phrases should be one of the first things you consider so as to avoid having to edit all of your content at a later date.\u00a0 The sooner you decide on your keywords, the sooner targeted traffic will find your site, and the more natural your keywords will appear in your articles.\u00a0 You can always tell when someone has edited their content to include keywords at a later date and it\u2019s not always successful.<\/p>\n

The Keyword Suggestion Tool<\/strong><\/p>\n

There are a variety of ways to complete keyword research but if you are new to keyword optimisation and don\u2019t have the money to pay for an expert to help you, your best bet is to use a free keyword tool.\u00a0 We at Pingler have a Keyword Suggestion Tool<\/a> which is very simple to use and can give you a few ideas concerning which keywords to target.\u00a0 All you need to do is enter your keyword into the search box, for example \u2018baby toys\u2019 and you will then be presented with a selection of keywords that are related to this targeted keyword.\u00a0 The Pingler Keyword Suggestion Tool<\/a> discovers keyword suggestions from a variety of sources including Google, Yahoo and Wordtracker to help you compile a list.<\/p>\n

What Next?<\/strong><\/p>\n

Once you have compiled a list of keywords, the next thing you need to do is find out how much competition each keyword has.\u00a0 The Google Keyword tool can help you with this.\u00a0 All you need to do is type in your chosen keyword and the tool will tell you how many people search for your keyword each month and how much competition there already is on the web for this search term.\u00a0 Ideally you want to be looking for highly searched keywords that are relevant to your site and have very little competition; but keep in mind that it is possible to appear on the first page of Google for any keyword if you implement a good SEO strategy.<\/p>\n

When writing content for your website you need to include your keywords naturally and be wary not to spam.\u00a0 A keyword density of 2-4% is recommended for most webpages.\u00a0 You should make sure that your content is unique and not copied from anywhere online too unless you want to risk being blacklisted.\u00a0 When your content is published and your keywords are in place you can then focus on backlinking strategies to further increase your page rank.\u00a0 Good luck.<\/p>\n


\n\t
\n\t\t<\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most websites are set up with the aim of selling goods or a service but if no-one can find your website you will never reap the success that you dream of.\u00a0 Choosing the best keywords and key phrases for your site is one of the most important things that you will do as a webmaster […]<\/p>\n","protected":false},"author":3,"featured_media":5756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135,25,4],"tags":[109,164,163,84],"class_list":["post-544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to-use-pingler","category-plugins-and-tools","category-seo","tag-choosing-keywords","tag-keyword-selection","tag-keyword-selection-tool","tag-keywords"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Do You Know Which Keywords You Should Be Targeting? - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do You Know Which Keywords You Should Be Targeting? - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Most websites are set up with the aim of selling goods or a service but if no-one can find your website you will never reap the success that you dream of.\u00a0 Choosing the best keywords and key phrases for your site is one of the most important things that you will do as a webmaster […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingler Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/pinglerdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-23T09:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-08-19T16:56:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9437909_s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"285\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pingler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pingler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/\"},\"author\":{\"name\":\"Pingler\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\"},\"headline\":\"Do You Know Which Keywords You Should Be Targeting?\",\"datePublished\":\"2012-01-23T09:00:02+00:00\",\"dateModified\":\"2014-08-19T16:56:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/\"},\"wordCount\":554,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9437909_s.jpg\",\"keywords\":[\"choosing keywords\",\"Keyword Selection\",\"Keyword Selection Tool\",\"keywords\"],\"articleSection\":[\"How To Use Pingler\",\"Plugins and Tools\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/\",\"url\":\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/\",\"name\":\"Do You Know Which Keywords You Should Be Targeting? - Pingler Blog\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9437909_s.jpg\",\"datePublished\":\"2012-01-23T09:00:02+00:00\",\"dateModified\":\"2014-08-19T16:56:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#primaryimage\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9437909_s.jpg\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9437909_s.jpg\",\"width\":450,\"height\":285},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pingler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do You Know Which Keywords You Should Be Targeting?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingler.com\/blog\/#website\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"name\":\"Pingler.com\",\"description\":\"Ping\",\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pingler.com\/blog\/#organization\",\"name\":\"Pingler.com\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"width\":300,\"height\":160,\"caption\":\"Pingler.com\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/pinglerdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\",\"name\":\"Pingler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"caption\":\"Pingler\"},\"sameAs\":[\"http:\/\/www.pingler.com\"],\"url\":\"https:\/\/pingler.com\/blog\/author\/pingler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Do You Know Which Keywords You Should Be Targeting? - Pingler Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/","og_locale":"en_US","og_type":"article","og_title":"Do You Know Which Keywords You Should Be Targeting? - Pingler Blog","og_description":"Most websites are set up with the aim of selling goods or a service but if no-one can find your website you will never reap the success that you dream of.\u00a0 Choosing the best keywords and key phrases for your site is one of the most important things that you will do as a webmaster […]","og_url":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/","og_site_name":"Pingler Blog","article_publisher":"http:\/\/facebook.com\/pinglerdotcom","article_published_time":"2012-01-23T09:00:02+00:00","article_modified_time":"2014-08-19T16:56:24+00:00","og_image":[{"width":450,"height":285,"url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9437909_s.jpg","type":"image\/jpeg"}],"author":"Pingler","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pingler","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#article","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/"},"author":{"name":"Pingler","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9"},"headline":"Do You Know Which Keywords You Should Be Targeting?","datePublished":"2012-01-23T09:00:02+00:00","dateModified":"2014-08-19T16:56:24+00:00","mainEntityOfPage":{"@id":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/"},"wordCount":554,"commentCount":2,"publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"image":{"@id":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9437909_s.jpg","keywords":["choosing keywords","Keyword Selection","Keyword Selection Tool","keywords"],"articleSection":["How To Use Pingler","Plugins and Tools","SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/","url":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/","name":"Do You Know Which Keywords You Should Be Targeting? - Pingler Blog","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#primaryimage"},"image":{"@id":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9437909_s.jpg","datePublished":"2012-01-23T09:00:02+00:00","dateModified":"2014-08-19T16:56:24+00:00","breadcrumb":{"@id":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#primaryimage","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9437909_s.jpg","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2012\/01\/9437909_s.jpg","width":450,"height":285},{"@type":"BreadcrumbList","@id":"https:\/\/pingler.com\/blog\/do-you-know-which-keywords-you-should-be-targeting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pingler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Do You Know Which Keywords You Should Be Targeting?"}]},{"@type":"WebSite","@id":"https:\/\/pingler.com\/blog\/#website","url":"https:\/\/pingler.com\/blog\/","name":"Pingler.com","description":"Ping","publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pingler.com\/blog\/#organization","name":"Pingler.com","url":"https:\/\/pingler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","width":300,"height":160,"caption":"Pingler.com"},"image":{"@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/pinglerdotcom"]},{"@type":"Person","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9","name":"Pingler","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","caption":"Pingler"},"sameAs":["http:\/\/www.pingler.com"],"url":"https:\/\/pingler.com\/blog\/author\/pingler\/"}]}},"_links":{"self":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/comments?post=544"}],"version-history":[{"count":5,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/544\/revisions"}],"predecessor-version":[{"id":5757,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/544\/revisions\/5757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media\/5756"}],"wp:attachment":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/categories?post=544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/tags?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}