{"id":527,"date":"2012-01-16T09:00:30","date_gmt":"2012-01-16T09:00:30","guid":{"rendered":"http:\/\/pingler.com\/blog\/?p=527"},"modified":"2014-08-19T17:03:11","modified_gmt":"2014-08-19T17:03:11","slug":"do-you-know-how-fast-your-website-loads","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/do-you-know-how-fast-your-website-loads\/","title":{"rendered":"Do You Know How Fast Your Website Loads?"},"content":{"rendered":"

\"Website<\/a>Internet users are on the whole impatient people; they don\u2019t want to be sitting around waiting for one webpage to load, especially when they are used to getting what they want, when they want it.\u00a0 Do you know how fast your website loads?\u00a0 Do you know how many customers quickly click off your site and onto your competitor\u2019s because they are getting bored of waiting for webpages to load?\u00a0 If not, it\u2019s about time you found out.<\/p>\n

Why is Website Loading Speed Important?<\/strong><\/p>\n

Whether you run an online company, an affiliate website or even a blog that contains advertisements, you are looking to make money or gain new customers.\u00a0 Your website is the first thing that a potential customer sees and so it is important that your customer does not get bored before they even get there.\u00a0 It is a known fact that slow loading websites have lower conversion rates than fast loading websites and so this alone should be reason enough to optimise your website\u2019s speed.<\/p>\n

If you\u2019ve spent a lot of time on SEO strategies, keyword analysis or even on paid advertisements, the last thing you want to happen is a potential customer clicking off your site before they\u2019ve even arrived.\u00a0 Whilst every internet user has a different level of patience, most will not wait more than a few seconds before clicking onto your competitor\u2019s site.<\/p>\n

Google Pay Attention to Page Loading Speeds Too<\/strong><\/p>\n

In 2010 Google also announced plans (which they have since implemented) to take loading speed into account when they determine their search engine results.\u00a0 Although loading speed is not given as much weight as things like site content, relevance and reputation, it can still determine where your site ultimately appears.\u00a0 If you have been trying to rank for a competitive keyword for some time and cannot work out why your search engine position hasn\u2019t improved \u2013 it may be down to your website loading speed.<\/p>\n

Check Your Website Speed<\/strong><\/p>\n

There are numerous tools on the internet that will tell you how fast your webpage loads.\u00a0 By using this data you can compare it to other sites that rank for your keywords and see whether your page is taking too long to load.\u00a0 We offer a Website Speed Test Tool<\/a> which can be used by clicking here<\/a>.\u00a0 All you need to do is input your web domain or IP address and we will do the rest for you.\u00a0 Be sure to check your competitor\u2019s sites at the same time.<\/p>\n

Improving Your Website Speed<\/strong><\/p>\n

There are a number of ways to increase your website speed.\u00a0 These include:<\/p>\n