{"id":397,"date":"2011-11-23T09:00:58","date_gmt":"2011-11-23T09:00:58","guid":{"rendered":"http:\/\/pingler.com\/blog\/?p=397"},"modified":"2014-08-18T20:08:56","modified_gmt":"2014-08-18T20:08:56","slug":"branding-mistakes-that-can-sink-your-online-business","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/branding-mistakes-that-can-sink-your-online-business\/","title":{"rendered":"Branding Mistakes that Can Sink Your Online Business"},"content":{"rendered":"<p><a href=\"http:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/11\/Branding-Mistakes-that-Could-Sink-Your-Online-Business.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5640\" src=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/11\/27065736_s-300x225.jpg\" alt=\"Avoid Key\" width=\"300\" height=\"225\" srcset=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/11\/27065736_s-300x225.jpg 300w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/11\/27065736_s.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>If you are thinking about venturing into the online world and starting your own online business you are in a great position.\u00a0 You have a blank slate and can literally do anything and can market yourself and your business in a way that is best for you.\u00a0 Branding literally means making your business known and building up its respect in your specific industry so whilst you might want to just jump in head first, you might want to read on to make sure that you aren\u2019t making any of the following branding mistakes.<\/p>\n<p><strong>1. Don\u2019t Overextend Yourself<\/strong><\/p>\n<p>One of the main mistakes that many new online businesses make is overextending themselves.\u00a0 Even Microsoft has fallen folly to this at some points in their history and if your brand isn\u2019t well established this can end up sinking your online business.\u00a0 You are better off just choosing a niche and sticking to it until you have perfected it before branching out into other areas.\u00a0 Don\u2019t promise your customers a specific product or service until you know that you can provide it, if you do you will only let them down and guess what\u2026 they won\u2019t return.<\/p>\n<p><strong>2. Don\u2019t Cut Costs to Compete<\/strong><\/p>\n<p>Many new online businesses believe that it is so hard to compete with the already established companies that the only way to get any business at all is by cutting costs.\u00a0 This is a really bad idea as many of the ready established companies will cut their costs further (even if this means running at a loss for some time) until they have pushed you out of business.\u00a0 If you continue on in the price-cutting war, you will only end up losing a large amount of money.\u00a0 This may be something an established company can afford, but it\u2019s unlikely that a business new to the online world will be able to.<\/p>\n<p><strong>3. Don\u2019t Lie to Your Customers<\/strong><\/p>\n<p>Many new online businesses have owners that do not think of the bigger picture.\u00a0 Many just think about making a quick pound online and they are not worried about the aftermath, or just don\u2019t think towards the future.\u00a0 If you want to have a successful online business you need to be honest with your customers, otherwise they are unlikely to return.\u00a0 This includes special promotions that you may use to encourage people to work with you \u2013 if you say that only 20 people will receive a free gift, don\u2019t change the offer at a later date.\u00a0 Likewise if you say your prices are going to increase in two weeks, increase them; unless you want the customers who took you up on your promotion to feel conned.<\/p>\n<p><strong>4. Don\u2019t Assume You Will Make Millions<\/strong><\/p>\n<p>This is the biggest mistake of all, and one that I have seen numerous times online.\u00a0 Yes, it is possible to make a lot of money online but it doesn\u2019t just happen overnight.\u00a0 The internet millionaires that you have heard of have put a lot of time and effort into their brand and it has taken years for them to succeed.\u00a0 There is no reason why you cannot do the same however you will need to differentiate yourself from everyone else who is trying to do the same thing.\u00a0 Your business\u2019s brand should be something completely unique and you should be willing to put the time and effort in.\u00a0 Otherwise you will only become disappointed and disillusioned and end up falling at the first hurdle.<\/p>\n<p>It is possible to build a very successful brand online, just make sure that you watch out for the above mistakes in the early days.<\/p>\n<p><i><html><br \/>\n\t<head><br \/>\n\t\t<title><\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are thinking about venturing into the online world and starting your own online business you are in a great position.\u00a0 You have a blank slate and can literally do anything and can market yourself and your business in a way that is best for you.\u00a0 Branding literally means making your business known and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,91],"tags":[129,9],"class_list":["post-397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-making-money","category-marketing-2","tag-branding","tag-online-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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