{"id":311,"date":"2011-10-14T08:00:26","date_gmt":"2011-10-14T08:00:26","guid":{"rendered":"http:\/\/pingler.com\/blog\/?p=311"},"modified":"2014-08-18T17:16:03","modified_gmt":"2014-08-18T17:16:03","slug":"diy-seo","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/diy-seo\/","title":{"rendered":"DIY SEO"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5595\" src=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/10\/16995968_s-300x200.jpg\" alt=\"DIY SEO\" width=\"300\" height=\"200\" srcset=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/10\/16995968_s-300x200.jpg 300w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/10\/16995968_s.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Search Engine Optimisation (SEO) is one of those things that, if you don\u2019t really understand what it involves, you assume costs an absolute fortune. \u00a0You\u2019d be right in some respects. \u00a0If you want to throw thousands and thousands at SEO there are plenty of companies willing to take that money off your hands. \u00a0And they\u2019ll probably do a great job too. \u00a0But what a lot of companies don\u2019t understand is that SEO is much like any other skill: there are levels to it and even the most basic of novices can help their company\u2019s SEO with just a few easy tricks. \u00a0Of course, there are still the gurus out there but you can save using them until you\u2019re making your fortune. \u00a0So let\u2019s look at a few ways you can tweak your own SEO in just a few hours:<\/p>\n<p><strong>Keywords <\/strong><\/p>\n<p>Sit down for an hour or so (ideally with a colleague) and work out exactly what it is you think your customers are searching for. \u00a0If, for example, you are running a takeaway pizza service in Taunton, think of all the possible ways people could find you:<\/p>\n<ul>\n<li>Taunton takeaways<\/li>\n<li>Takeaway pizza in Taunton<\/li>\n<li>Pizza to take away in Taunton<\/li>\n<\/ul>\n<p>These are just a few possibilities. \u00a0Now, if you don\u2019t already feature the majority of these phrases in your website, weaving them subtly into page content and titles will boost your page rank tremendously.\u00a0 It\u2019s infinitely better than repeating the same phrase over and over again and will make your content seem far more natural. \u00a0What\u2019s more, no search engine could accuse you of \u2018keyword stuffing\u2019 AKA, using the term \u2018takeaway pizza Taunton\u2019 in every single sentence. \u00a0Search engines aren\u2019t stupid; you need to bear this in mind.<\/p>\n<p><strong>Website Layout<\/strong><\/p>\n<p>This is a two-fold point. \u00a0First, you need to make sure that your favourite search engine can find its way easily around your site. \u00a0This includes mostly using text instead of graphics. \u00a0It may be tempting to get a designer to create some beautiful images for your navigation but search engines won\u2019t be able to read them and you might lose valuable keyword opportunities.<\/p>\n<p>You also need to bear your user in mind as well as search engines in terms of navigation. \u00a0Don\u2019t be tempted to have one long page that lists everything you do; split your site into pages for each topic. \u00a0Using our pizza restaurant example again, have a page for starters, mains, desserts and sides as well as a \u2018Contact us\u2019 page and maybe a \u2018Customer review\u2019 page. \u00a0The latter is another great opportunity to cram in some genuine keyword-rich content. \u00a0This will help your customer find their way around and also leave the search engines certain of what each page is all about.<\/p>\n<p><strong>A Few Extra Pointers<\/strong><\/p>\n<p>Alas, we don\u2019t have space here to go into more details but here are a few extra pointers that might help you on your way to finding out more about how you can perform your own SEO:<\/p>\n<ul>\n<li>Don\u2019t use frames if you can avoid them<\/li>\n<li>Create a site map<\/li>\n<li>Link all pages to your homepage<\/li>\n<li>Look into back linking<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><i><html><br \/>\n\t<head><br \/>\n\t\t<title><\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimisation (SEO) is one of those things that, if you don\u2019t really understand what it involves, you assume costs an absolute fortune. \u00a0You\u2019d be right in some respects. \u00a0If you want to throw thousands and thousands at SEO there are plenty of companies willing to take that money off your hands. \u00a0And they\u2019ll [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[7],"class_list":["post-311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DIY SEO - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/diy-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIY SEO - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Search Engine Optimisation 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