{"id":253,"date":"2011-09-23T08:57:02","date_gmt":"2011-09-23T08:57:02","guid":{"rendered":"http:\/\/pingler.com\/blog\/?p=253"},"modified":"2014-08-18T14:43:14","modified_gmt":"2014-08-18T14:43:14","slug":"get-free-marketing-using-the-web","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/get-free-marketing-using-the-web\/","title":{"rendered":"Get Free Marketing using the Web"},"content":{"rendered":"<p><a href=\"http:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/09\/Free-Marketing.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5510\" src=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/09\/14984647_s-300x225.jpg\" alt=\"Online Marketing\" width=\"300\" height=\"225\" srcset=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/09\/14984647_s-300x225.jpg 300w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/09\/14984647_s.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Marketing doesn\u2019t have to cost you an arm and a leg. \u00a0There are plenty of ways businesses today can use the internet to drive traffic to their website and increase their customer base, without spending an absolute fortune. \u00a0Here are just a few of them.<\/p>\n<p><strong>SEO<\/strong><\/p>\n<p>Search engine optimisation isn\u2019t some kind of magical wizardry that only trained professionals can do, you\u2019re perfectly capable of applying some of the more common SEO techniques to your website yourself. \u00a0A good place to start is with Google Analytics. \u00a0If you don\u2019t have an account already, you really need one or some other suitable traffic tracking software.<\/p>\n<p>Analytics will tell you how your users are finding you, which pages they prefer, how long they stay with you and where they bounce off to next. \u00a0All of this is valuable SEO information. \u00a0Check out the most common keywords people use to find you and start applying them cleverly throughout your site (though don\u2019t \u2018stuff\u2019 your site with keywords, search engines are wise to this and will penalise you).<\/p>\n<p><strong>Social Networking<\/strong><\/p>\n<p>If you haven\u2019t already, you need to get yourself on Facebook and Twitter pronto. \u00a0Setting up accounts provide you with a great (not to mention free) medium for contacting your loyal customers, keeping them up to date with what you\u2019re doing and, most importantly, letting them know about your great deals and offers. \u00a0If you have a blog, Facebook and Twitter are a great medium for getting your new posts out to your followers. \u00a0Getting people to follow you will ensure you\u2019re ever-present in their news feed and therefore never far from their mind.<\/p>\n<p><strong>Email Marketing<\/strong><\/p>\n<p>Do you already get a lot of traffic to your website? \u00a0Start getting your visitors to sign up to a weekly\/monthly newsletter by submitting their email address. \u00a0It\u2019s easy to add a form to your site and it\u2019s a great way to build up a valuable list of interested customers. \u00a0You can then form a regular newsletter containing information about your products or services, current deals and general news. \u00a0Keep yourself in your customers\u2019 minds on a regular basis and you\u2019ll be the first place they go when they\u2019re ready to buy.<\/p>\n<p><strong>Paid Search<\/strong><\/p>\n<p>Paid searches are worth spending some money on, providing you know what you\u2019re getting into. \u00a0Paid searches are the adverts that display at the top and down the side of relevant search results in Google. \u00a0Do plenty of research first to make sure you are getting the very best return on investment. \u00a0If you do this, you won\u2019t have to spend too much money to see an improvement in profits.<\/p>\n<p><strong>News Releases<\/strong><\/p>\n<p>There are plenty of business news sites that display up to date information about products and services. \u00a0Why not try crafting a press release about your product or service and sending it to one of these sites? \u00a0They\u2019re hungry for content and it\u2019s a great way to tap into extra traffic and drive even more back to your site in doing so.<\/p>\n<p>&nbsp;<\/p>\n<p><i><html><br \/>\n\t<head><br \/>\n\t\t<title><\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing doesn\u2019t have to cost you an arm and a leg. \u00a0There are plenty of ways businesses today can use the internet to drive traffic to their website and increase their customer base, without spending an absolute fortune. \u00a0Here are just a few of them. SEO Search engine optimisation isn\u2019t some kind of magical wizardry [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[111,8,7,110],"class_list":["post-253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","tag-email-marketing","tag-marketing","tag-seo-2","tag-social-networking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Get Free Marketing using the Web - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/get-free-marketing-using-the-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get Free Marketing using the Web - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Marketing doesn\u2019t have to cost you an arm and a leg. \u00a0There are plenty of ways businesses today can use the internet to drive traffic to their website and increase their customer base, without spending an absolute fortune. \u00a0Here are just a few of them. 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