{"id":216,"date":"2011-09-07T08:26:46","date_gmt":"2011-09-07T08:26:46","guid":{"rendered":"http:\/\/pingler.com\/blog\/?p=216"},"modified":"2014-08-18T15:44:15","modified_gmt":"2014-08-18T15:44:15","slug":"creating-a-buzz-with-social-media","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/creating-a-buzz-with-social-media\/","title":{"rendered":"Creating a Buzz with Social Media"},"content":{"rendered":"<p><a href=\"http:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/09\/Social-Media-Buzz.jpg\" data-wpel-link=\"internal\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5530\" src=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/09\/19918912_s-300x300.jpg\" alt=\"Social Media\" width=\"300\" height=\"300\" srcset=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/09\/19918912_s-300x300.jpg 300w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/09\/19918912_s-150x150.jpg 150w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/09\/19918912_s.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>In a world where loyalty is hard to come by, more and more companies are turning to social media outlets to encourage customers and potential customers to show an interest in their brand. \u00a0Competitions to win tickets, goodies and products are popping up on Facebook and Twitter almost daily &#8211; and the followers seem to lap it up. \u00a0If you want to create a little hype for your business, it would certainly seem that social media is the way to go. \u00a0Twitter especially has been creating some waves in brand awareness of late, with its ease of finding and contacting potential new patrons.<\/p>\n<p>If you&#8217;re a new startup looking to get your brand noticed, a great way to get yourself on the map is to run a &#8220;RT to win&#8221; competition. \u00a0RT means re-tweet on Twitter &#8211; a public equivalent of forwarding an email. \u00a0If someone sees a tweet they like they can re-tweet (or RT) it to their followers so that they can read it too. \u00a0Asking a follower to follow you and re-tweet a specific tweet in order to be eligible for a competition is a great way of increasing your reach and awareness of your product.<\/p>\n<p>Whilst your follower numbers might shoot up, don&#8217;t be disappointed if they drop off once the competition has ended &#8211; it&#8217;s not uncommon for people to follow purely to get a chance to win. \u00a0The trick is to try and create loyalty and interest in your brand by being engaging whilst the competition is running. \u00a0Also make sure your social media links such as your website and Facebook page are up to, to enable people to find as much information as possible.<\/p>\n<p>If you\u2019ve got a specific product that you\u2019re marketing, another great way of getting noticed is to provide free samples for review. \u00a0There are thousands of blogs (and therefore bloggers) these days so there are bound to be some that fit your product niche. \u00a0You can either organize it yourself or get in touch with a PR company and ask them to do it on your behalf &#8211; they will probably already have contacts in place but they\u2019ll also expect you to pay for their services, something to bear in mind if you\u2019re just starting up.<\/p>\n<p>Sending a blogger a \u2018sample copy\u2019 of your product and asking them to review it will increase the profile of your brand and hopefully also create some readymade loyal followers. \u00a0Just make sure your product is up to scratch &#8211; bloggers aren\u2019t obligated to review in a positive light, especially as they\u2019re not normally paid for their work.<\/p>\n<p>If you\u2019re still unsure of social media or haven\u2019t got around to setting up your accounts yet &#8211; do it soon. \u00a0Better to have a holding page ready whilst you figure it all out than risk someone taking your username (and thus your brand) because you weren\u2019t quick enough to grab it. \u00a0With thousands of new users signing up every day, it\u2019s really worth starting your account, just in case.<\/p>\n<p><i><html><br \/>\n\t<head><br \/>\n\t\t<title><\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where loyalty is hard to come by, more and more companies are turning to social media outlets to encourage customers and potential customers to show an interest in their brand. \u00a0Competitions to win tickets, goodies and products are popping up on Facebook and Twitter almost daily &#8211; and the followers seem to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[44,100,45],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","tag-facebook","tag-social-media","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating a Buzz with Social Media - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/creating-a-buzz-with-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a Buzz with Social 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