![\"Traffic](\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2011\/09\/21888611_s-300x200.jpg\")
Hurrah for YouTube! \u00a0We all use it, whether it\u2019s to set up an embarrassing Mariah Carey playlist to sing along to while you work, or finding silly dancing dogs to entertain your sprats for five precious minutes.<\/p>\nHurrah for YouTube! \u00a0We all use it, whether it\u2019s to set up an embarrassing Mariah Carey playlist to sing along to while you work, or finding silly dancing dogs to entertain your sprats for five precious minutes.<\/p>\n
YouTube: the Untapped Resource <\/strong><\/p>\n But YouTube offers so much more these days and businesses are really starting to capitalise on what the site can offer. \u00a0It\u2019s no secret that we\u2019re an increasingly lazy bunch of humans so why read something (apart from this obviously) when you could just zone out and watch a video? \u00a0And these videos don\u2019t have to be incredible in terms of production, oh no. \u00a0You can just warble into your webcam if you like or hire a professional film crew if budgets permit \u2013 the choice is yours. \u00a0It depends entirely on the level of professionalism you want to convey.<\/p>\n What Kind of Videos Work?<\/strong><\/p>\n You could start by recording a short introduction to your product or service, explaining who you are and what you\u2019re all about. \u00a0If you\u2019re not comfortable being on camera, you don\u2019t have to show your face.\u00a0 Opt instead to pan around your showroom, shop, office or whatever fits with what you\u2019re saying. \u00a0Bear in mind that, depending on what you\u2019re selling, your customers might like to see your lovely face to help build trust. \u00a0Or maybe you\u2019ve got a really hot friend who could lip-sync to your voice track.<\/p>\n Another approach is to use humorous videos that are linked to your line of business. \u00a0You can build a dedicated \u2018giggles\u2019 page into your website and send people there for more in your video description. \u00a0Make sure you have permission to share the video first!<\/p>\n Remember to Optimise<\/strong><\/p>\n Now that Google and YouTube are so closely linked, videos are cropping up more and more at the top of search results. \u00a0This means that you should name your video appropriately and include keywords that people are likely to search for. \u00a0Make sure you link back to your website in the description.<\/p>\n Comments<\/strong><\/p>\n When you are uploading your videos, make sure you have enabled comments. \u00a0A lot of people will use this section to ask questions they may have about your videos and it will also provide you with valuable feedback on what you\u2019ve created. \u00a0It also provides a great opportunity to converse with your customers directly.<\/p>\n Work the \u2018Room\u2019<\/strong><\/p>\n Make sure you put yourself about a bit on YouTube. \u00a0If you visit relevant channels, watch some videos and post some comments – people in your arena will start to recognise your screen name (tip: use something including your business name if you can). \u00a0Also, make sure you scatter links to your YouTube channel liberally across your blog, Twitter, in forum signatures and on your website. \u00a0The better the quality of your backlinks, the higher you will rate in YouTube search results.<\/p>\n Finally, make sure you leave your videos open for sharing. \u00a0The more places your video is listed, the more views you will receive and it\u2019ll only help to strengthen your network.<\/p>\n
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