{"id":13498,"date":"2021-05-18T12:39:27","date_gmt":"2021-05-18T12:39:27","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=13498"},"modified":"2021-05-19T10:36:19","modified_gmt":"2021-05-19T10:36:19","slug":"trademarking-a-logo-10-things-you-need-to-know","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/trademarking-a-logo-10-things-you-need-to-know\/","title":{"rendered":"Trademarking a Logo &#8211; 10 Things  You Need to Know"},"content":{"rendered":"<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Registering a\u00a0trademark\u00a0for your company name or logo is a relatively simple process. You do not require a lawyer, and you can complete the application online in under 90 minutes. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">And did you know, if you are using a logo, you already have what is called a common law trademark? <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Meaning you can legally use and amend your logo without the headache of official paperwork.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">So, why do you need to read our post, trademarking a logo 10 things you need to know?<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Because without an officially registered trademark, your open to common law infringements, meaning your logo can be copied, or worse still, you could lose it if someone else does register it.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">If you are still a little confused about the why and how of trademarking a logo, relax. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">As we answer all the essential whys and explain the how in our post. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Let us get the law on your side, secure your logo, and ensure no one else can take it from you.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>1. What is a trademark logo? <\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Your logo becomes a trademarked logo once you have officially registered it with <\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><span lang=\"pt-PT\">USPTO<\/span><\/span><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><span style=\"color: #000000;\"> (<\/span>United States Patent and Registry office), at which time it receives trademark law protection. And it is advisable to apply for trademark registration for your logo, business name, tagline\/slogan separately.<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>How does a trademark protect you? <\/b><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">A trademark protects your intellectual property (logo, company name, slogan, or symbol) from infringements such as another business using them. Ensuring the investment, you&#8217;ve made in developing your brand&#8217;s visuals and any reputation associated with them aren&#8217;t copied by rivals. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Is a trademark enforceable around the world?<\/b><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Unfortunately, no. Trademarking your logo only protects the country of registration; you must apply it separately to each country requiring trademark protection.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>2. Why is Trademarking your Logo Important?<\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">There are many advantages to <\/span><\/span><span style=\"color: #2dbeff;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><u><a href=\"https:\/\/www.legalzoom.com\/business\/intellectual-property\/trademark-registration-overview.html\" data-wpel-link=\"external\"><span style=\"color: #0070c0;\">trademarking your logo<\/span><\/a><\/u><\/span><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">,<\/span><\/span> <span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">and when combined, they&#8217;ll help protect you from intellectual infringement and securely establish your brand in your chosen geographical locations. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Here are five reasons why trademarking your logo is important:\u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Priority:\u00a0<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">It&#8217;s a case of first come first served, and geographical entitlement. When you register a federal trademark business logo, name, slogan, you have the legal right to use them throughout the United States. Meaning no other business can use similar branding visuals, but what if they do?<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Lawsuits:\u00a0<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Once registered as a trademark, you can sue<\/span><\/span><b> <\/b><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">anyone who infringes upon your intellectual property.<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Settlements:\u00a0<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">If you sue for <\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">trademark infringement<\/span><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> and win, you will often be awarded damages in the way of financial payment.<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Stop import of Foreign Goods:\u00a0<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Another benefit of a logo trademark is that you can stop others from importing any foreign goods that infringe upon your intellectual property. Ensuring a competitor does not undersell you due to cheap labor costs, resulting in diminishing your brand.<\/span><\/span><b> <\/b><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Foreign Registration made easier:\u00a0<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">By having your logo trademarked in the US, it makes registering in other countries possible, enabling you to expand your brand.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>3. Different Levels of Trademark Protection<\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">There are different<\/span><\/span><b> <\/b><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">types of trademarks, each providing varying levels of protection. The one you choose depends upon your brand and business requirements.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Here are the three you need to know about:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Common-Law Trademark:<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> Automatically applied to your logo upon your first time using it, without the need of registration of paperwork. However, anyone that does register your logo will immediately obtain all intellectual rights of use and could sue you for infringement. <\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>State Level Trademark:<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> Protects you within the state you have registered and are trading in. If you are trading as a local business with no national expansion plans, the state level provides sufficient protection. <\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Federal Trademark:<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> Provides cross line protection, ideal for brands with national expansion in mind. And there are <\/span><\/span><span style=\"color: #00b0f0;\"><span style=\"font-family: Arial, serif;\"><u><a href=\"https:\/\/www.gerbenlaw.com\/blog\/what-are-the-benefits-of-a-federal-trademark-registration\/\" data-wpel-link=\"external\"><span style=\"color: #0070c0;\"><span style=\"font-size: medium;\">numerous other benefits<\/span><\/span><\/a><\/u><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> to a federal trademark, especially for companies trading online within the United States. <\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>4. How long does it take to trademark a logo? <\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Trademark logo applications take on average between six to nine months. However, depending on circumstances, they can take longer, sometimes even years, from filing to issuance. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>5. What does it cost to trademark a logo? <\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">There are two main costs to consider when <\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">trademarking your logo<\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">, application, and attorney fees. You can apply without an attorney, and businesses do it successfully all the time. However, you feel the need to use an attorney to ensure everything is beyond question; we advise you to do so.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Registering a trademark with the USPTO can cost up to $660, dependent on your state or federal registration requirements, the number of the intent of use (where and how your logo will be used) you require, and legal needs. If you are using an attorney, expect to pay up to $2000. Note that fees are non-refundable.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>The Process of Trademarking Your Logo<\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">The process of applying for a trademark is not complicated. However, before applying, you must ensure your choice of logo is original and unique. And even more importantly, conduct a trademark search to ensure your\u00a0business name\u00a0or logo does not belong to another registered business. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Here is how to get your application approved:<\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>6. Trademark Search<\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Do not waste your time and money by applying for a trademark before you&#8217;ve carried out a trademark search to ensure your logo isn&#8217;t already taken or there&#8217;s a similar one already in use.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">In the US, you can search the <\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Trademark Electronic Search System<\/span><\/span><\/span><span style=\"color: #00b0f0;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">\u00a0<\/span><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">database. It is simple and free to use. Nonetheless, you must pay close attention to any logos that could be considered too similar in design with visual graphics or\/and wording, as a similarity can be enough to have your application denied.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">If you are unsure, employ a trademark attorney who will use advanced search methods and their legal knowledge to advise before filing for application.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>7.<\/b><\/span><\/span> <span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>Secure Your Logo Rights<\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Regardless if you\u2019re hiring a designer or <\/span><\/span><span style=\"color: #00b0f0;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><u><a href=\"https:\/\/www.tailorbrands.com\/logo-maker\" data-wpel-link=\"external\"><span style=\"color: #0070c0;\">designing a logo with one of the many<\/span><\/a><\/u><\/span><\/span><\/span> <span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">online logo maker sites, they will own the rights until you&#8217;ve paid in full, and ownership has been transferred IE (you&#8217;ve received the files). Thus, it is advisable not to proceed with your logo application fees until you have secured ownership.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>8. Decide on your final version <\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Once you have your logo, you must be absolutely sure the version you are sending to the United States Patent and Registry office is your final version for the following reasons.<\/span><\/span><\/span><\/span><\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>You can only submit one version:<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> Any changes you make afterward will not be protected, and it is almost impossible to make alterations.<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>All fees are non-refundable:<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> If you submit a logo that is similar to another logo already registered, you won&#8217;t get a refund.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ol>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>And determine your logo colors: <\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">You can submit your logo application as either a transparent logo (a black and white version which most businesses do) or in color. If you are submitting a color logo, consider that you cannot change any colors used or even their shade without appealing (rarely works) or applying for a new trademark.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>9. Submit your initial application <\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">You can submit your initial trademark application for both state and federal level using the UPSTO website and their <\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Trademark Electronic Application System<\/span><\/span> <\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">or TEAS.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Complete the following steps:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Fill out the initial application TEAS form:<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> And upload your logo file.<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Submit the &#8220;intent-to-use&#8221; form:<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> Stating how and where you will use your logo. Note, if you want to add future uses, you have to fill in another intent-on-use form. <\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Pay all the fees:<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> There&#8217;s a base $325 trademark application fee and a $50 per class of usage fee.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: x-large;\"><b>10. How to use your trademark symbols<\/b><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">You have two trademark symbols to choose from when protecting your intellectual property: <\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>\u2122<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">\u00a0and\u00a0<\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>\u00ae.\u00a0<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">\u00a0Both are globally recognized and inform viewers that you hold ownership within your registered country. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">It is not compulsory to use either symbol and more often than not, you&#8217;ll see brands choosing to emit them to ensure their logo designs a clean and versatile (easy to read and multi usable).<\/span><\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">How to add trademark symbols using an Apple Mac or Windows computer:<\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Apple Mac:<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> Start by holding the [Option] and &#8220;2&#8221; keys to get the trademark sign, then hold [Option] and &#8220;R&#8221; together to produce the registered trademark symbol. <\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"color: #000000;\"><span style=\"font-family: Calibri, serif;\"><span style=\"font-size: small;\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"><b>Windows:<\/b><\/span><\/span><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\"> Start by ensuring the [Num Lock] key is engaged. Next, press the [Alt] key followed by the number sequence (0174&#8243; to insert the registered trademark symbol) or (0153 to insert the TM symbol).<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><i><html><br \/>\n\t<head><br \/>\n\t\t<title><\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Registering a\u00a0trademark\u00a0for your company name or logo is a relatively simple process. You do not require a lawyer, and you can complete the application online in under 90 minutes. And did you know, if you are using a logo, you already have what is called a common law trademark? Meaning you can legally use and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13498","post","type-post","status-publish","format-standard","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademarking a Logo - 10 Things You Need to Know - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/trademarking-a-logo-10-things-you-need-to-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademarking a Logo - 10 Things You Need to Know - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Registering a\u00a0trademark\u00a0for your company name or logo is a relatively simple process. 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