pinging websites<\/a> and social media platforms endlessly in pursuit of finding legitimacy or the occasional plug, influencer marketing can quickly help build rapport with like-minded audiences.<\/p>\nWhile some brands will undoubtedly be focused on a particular niche and therefore their influencer options may be limited, choosing to utilize influencer marketing still provides these benefits. If you are finding it difficult for your brand to break away and establish authority within a niche, then seeking out one or more influencers who have rapport within said niche can quickly change things.<\/p>\n
More Refined Reach<\/h2>\n
Even with advanced PPC marketing solutions, the chances of refining your marketing efforts to a well-defined and relevant niche are low. There will undoubtedly be plenty of budget waste when focusing on select audiences using PPC platform filters such as age, geography or even interests \u2013 but influencer marketing helps further hone down the audience to a refined product.<\/p>\n
While influencer marketing can be quite a bit more expensive than DIY pay-per-click advertising, the true cost isn\u2019t as much as you might think. After all, the average PPC campaign still spends a lot of money on irrelevant or uninterested audiences, whereas utilizing the services of influencers allows for direct reach among an audience that has explicitly demonstrated prior interest in the relevant topic(s).<\/p>\n
Potential for Collaboration<\/h2>\n
While the quickest way to take advantage of influencer marketing may involve paying for promotions via established influencers, it is by no means the only solution. Many brands seeking to grow can find opportunities for collaboration with the proverbial bigger fish, whether it be working on video content, blog posts or other collaborations that benefit both sides.<\/p>\n
In these situations, there isn\u2019t necessarily an exchange of money for exposure. Instead, brands can collaborate and ultimately win jointly as their content starts pinging websites across the internet. As in any professional field, collaboration and networking are absolute musts: consider this option if you are not yet ready to pay influencers to directly promote your brand or its offerings.<\/p>\n
Influencer marketing can be used in a variety of ways. Whether in a paid capacity to establish trust and reach a particular niche more effectively or to open the doors for organic collaboration, it is undoubtedly an effective marketing solution that benefits all.<\/p>\n
\n\t
\n\t\t<\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding new ways to generate buzz and attention for products and services is many a brand manager\u2019s dream. In an increasingly skeptical online atmosphere resistant to marketing in general, brands are having to devise new and more creative methods for reaching audiences effectively. It is difficult to engineer viral content from scratch, but some methods […]<\/p>\n","protected":false},"author":3,"featured_media":6991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[1332,8],"class_list":["post-13313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","tag-influencer-marketing","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Are the Real Benefits of Influencer Marketing? - Pingler Blog<\/title>\n<meta name=\"description\" content=\"You\u2019ve certainly encountered examples of influencer marketing in the past, but what are the true benefits for brands that decide to use it?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are the Real Benefits of Influencer Marketing? - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"You\u2019ve certainly encountered examples of influencer marketing in the past, but what are the true benefits for brands that decide to use it?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingler Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/pinglerdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-26T09:00:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/03\/19483051_s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pingler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pingler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/\"},\"author\":{\"name\":\"Pingler\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\"},\"headline\":\"What Are the Real Benefits of Influencer Marketing?\",\"datePublished\":\"2021-02-26T09:00:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/\"},\"wordCount\":553,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/03\/19483051_s.jpg\",\"keywords\":[\"Influencer Marketing\",\"marketing\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/\",\"url\":\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/\",\"name\":\"What Are the Real Benefits of Influencer Marketing? - Pingler Blog\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/03\/19483051_s.jpg\",\"datePublished\":\"2021-02-26T09:00:37+00:00\",\"description\":\"You\u2019ve certainly encountered examples of influencer marketing in the past, but what are the true benefits for brands that decide to use it?\",\"breadcrumb\":{\"@id\":\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#primaryimage\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/03\/19483051_s.jpg\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/03\/19483051_s.jpg\",\"width\":450,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pingler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Are the Real Benefits of Influencer Marketing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingler.com\/blog\/#website\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"name\":\"Pingler.com\",\"description\":\"Ping\",\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pingler.com\/blog\/#organization\",\"name\":\"Pingler.com\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"width\":300,\"height\":160,\"caption\":\"Pingler.com\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/pinglerdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\",\"name\":\"Pingler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"caption\":\"Pingler\"},\"sameAs\":[\"http:\/\/www.pingler.com\"],\"url\":\"https:\/\/pingler.com\/blog\/author\/pingler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Are the Real Benefits of Influencer Marketing? - Pingler Blog","description":"You\u2019ve certainly encountered examples of influencer marketing in the past, but what are the true benefits for brands that decide to use it?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/","og_locale":"en_US","og_type":"article","og_title":"What Are the Real Benefits of Influencer Marketing? - Pingler Blog","og_description":"You\u2019ve certainly encountered examples of influencer marketing in the past, but what are the true benefits for brands that decide to use it?","og_url":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/","og_site_name":"Pingler Blog","article_publisher":"http:\/\/facebook.com\/pinglerdotcom","article_published_time":"2021-02-26T09:00:37+00:00","og_image":[{"width":450,"height":300,"url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/03\/19483051_s.jpg","type":"image\/jpeg"}],"author":"Pingler","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pingler","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#article","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/"},"author":{"name":"Pingler","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9"},"headline":"What Are the Real Benefits of Influencer Marketing?","datePublished":"2021-02-26T09:00:37+00:00","mainEntityOfPage":{"@id":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/"},"wordCount":553,"commentCount":0,"publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"image":{"@id":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/03\/19483051_s.jpg","keywords":["Influencer Marketing","marketing"],"articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/","url":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/","name":"What Are the Real Benefits of Influencer Marketing? - Pingler Blog","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#primaryimage"},"image":{"@id":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/03\/19483051_s.jpg","datePublished":"2021-02-26T09:00:37+00:00","description":"You\u2019ve certainly encountered examples of influencer marketing in the past, but what are the true benefits for brands that decide to use it?","breadcrumb":{"@id":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#primaryimage","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/03\/19483051_s.jpg","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/03\/19483051_s.jpg","width":450,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/pingler.com\/blog\/what-are-the-real-benefits-of-influencer-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pingler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What Are the Real Benefits of Influencer Marketing?"}]},{"@type":"WebSite","@id":"https:\/\/pingler.com\/blog\/#website","url":"https:\/\/pingler.com\/blog\/","name":"Pingler.com","description":"Ping","publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pingler.com\/blog\/#organization","name":"Pingler.com","url":"https:\/\/pingler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","width":300,"height":160,"caption":"Pingler.com"},"image":{"@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/pinglerdotcom"]},{"@type":"Person","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9","name":"Pingler","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","caption":"Pingler"},"sameAs":["http:\/\/www.pingler.com"],"url":"https:\/\/pingler.com\/blog\/author\/pingler\/"}]}},"_links":{"self":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/13313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/comments?post=13313"}],"version-history":[{"count":3,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/13313\/revisions"}],"predecessor-version":[{"id":13320,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/13313\/revisions\/13320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media\/6991"}],"wp:attachment":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media?parent=13313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/categories?post=13313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/tags?post=13313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2015\/03\/19483051_s.jpg\")
Finding new ways to generate buzz and attention for products and services is many a brand manager\u2019s dream. In an increasingly skeptical online atmosphere resistant to marketing in general, brands are having to devise new and more creative methods for reaching audiences effectively. It is difficult to engineer viral content from scratch, but some methods are allowing businesses and brands to circumvent the process.<\/p>\n