pinging to Google<\/a> will display the most relevant results based on their geography.<\/p>\nDetails about your brand \u2013 such as phone numbers, hours of operation, and reviews \u2013 will be displayed in the Local Pack. For this reason, having optimal descriptions and information matters if ideal representation in locally-relevant searches is the goal.<\/p>\n
What the Local Pack Displays<\/h2>\n
In results Google deems relevant to local users, the structure of the Local Pack is fairly straightforward. At the top, a map with relevant listings is shown and displayed. Brands that have thorough name, address and phone (NAP) information available to Google are displayed in these listings. Below that, organic results (whether they are inherently local or not) are displayed.<\/p>\n
Mobile searches in particular are custom-tailored based on location data, which is why having up-to-date information online about your brand\u2019s location is vital. Local search analyzers can be used to figure out exactly what rankings you have within a Local Pack SERP, showing you where you have room to improve.<\/p>\n
What Matters in Local Pack Listings?<\/h2>\n
Certain criteria are more important than others when ranking in Local Pack results. Here are a few examples of the most important criteria.<\/p>\n
NAP data is crucial: this indicates that you are in fact both local and within close proximity to the user(s) seeking solutions, services and products. The use of Google My Business (GMB) is especially helpful for this.<\/p>\n
Locally-relevant keywords play another major role. If your brand is consistently ranking for local keywords, then the chances of featuring in the Local Pack are much higher.<\/p>\n
Obvious factors such as proper SEO also matter, as do locally-earned links and even social signals. If you\u2019re pinging to Google indicators such as these, then your chances of featuring in the Local Pack are much higher.<\/p>\n
Google\u2019s Local Pack is constantly in flux and the exact criteria change over time due to algorithmic modifications. Nevertheless, these considerations will likely always play a critical role in your brand\u2019s performance within the Local Pack.<\/p>\n
\n\t
\n\t\t<\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local SEO is now more important than ever. Thanks to an ever-increasing amount of competition online, brands must focus their efforts into smaller and smaller niches in order to generate sufficient traffic and attention. While some brands may be able to target larger audiences, many local and small brands must keep their focus aimed carefully […]<\/p>\n","protected":false},"author":3,"featured_media":8277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,4],"tags":[1067,1086,7],"class_list":["post-13309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-seo","tag-google","tag-local-pack","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here\u2019s What to Know About Google\u2019s Local Pack - Pingler Blog<\/title>\n<meta name=\"description\" content=\"For brands targeting Google\u2019s search results, the concept of the Local Pack is an important aspect of the process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/heres-what-to-know-about-googles-local-pack\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s What to Know About Google\u2019s Local Pack - 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Local SEO is now more important than ever. Thanks to an ever-increasing amount of competition online, brands must focus their efforts into smaller and smaller niches in order to generate sufficient traffic and attention. While some brands may be able to target larger audiences, many local and small brands must keep their focus aimed carefully at smaller audiences initially.<\/p>\n