{"id":13081,"date":"2020-10-23T09:00:08","date_gmt":"2020-10-23T09:00:08","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=13081"},"modified":"2020-10-18T21:54:35","modified_gmt":"2020-10-18T21:54:35","slug":"new-changes-to-yelp-ads-features-can-improve-your-ppc-experience","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/","title":{"rendered":"New Changes to Yelp Ads Features Can Improve Your PPC Experience"},"content":{"rendered":"

\"\"Any time a new social media network or major website unleashes new marketing tools or potential, the collective glee of brands can almost be heard around the world. While PPC advertising has been around for ages, newer additions by select brands \u2013 such as Indeed and Yelp \u2013 are providing brands with new opportunities to target specific communities and audiences.<\/p>\n

Yelp Ads itself isn\u2019t anything new, but a variety of new features that have been added do in fact give it an inherent upgrade. This will undoubtedly help supercharge many brand efforts \u2013 especially as it relates to PPC marketing.<\/p>\n

So with no further ado, let\u2019s look at the changes to Yelp Ads and what new features are available.<\/p>\n

Profiles and Ads Have Been Integrated<\/h2>\n

Any brand on Yelp can claim its \u201cYelp for Business\u201d page, which is quite similar to GMB pages that brands can control via search. Previously, these pages were effectively disconnected from Yelp Ads, meaning that analytics and data gathered by one was stored separately from the other.<\/p>\n

Nevertheless, recent changes have now combined both organic and paid metrics into one tool. This ultimately makes it far easier to track trends, changes and ad performance while being abreast of how many others are seeing your brand organically.<\/p>\n

By pinging servers<\/a> with both sets of information in one place, Yelp business owners can more easily access all data from one central utility.<\/p>\n

New Yelp Ads Features<\/h2>\n

In addition to merging Yelp for Business and Yelp Ads into one control panel, a number of new features for Yelp Ads have also been unveiled.<\/p>\n

Perhaps the most valuable addition is the ad goals option: with this, you can specify what you want to achieve via your ads. Do you want more phone calls, in-person visits, clicks or messages? All you need do is specify your goals and provide a budget.<\/p>\n

Yelp Ads also now features keyword management tools. Not only can you utilize positive keywords, but negative keywords as well. This makes it possible to target audiences regardless of sentiment or experience. It also minimizes budget waste when used properly.<\/p>\n

You\u2019ll now also be able to see how big your potential audience is with the selections you\u2019ve made. Many social media networks and search engines have this critical feature; now Yelp does, too!<\/p>\n

Soon to Be Yelp Ads Features<\/h2>\n

In conjunction with these hot new features, what else does Yelp have planned for its PPC ad arsenal?<\/p>\n

Perhaps the most exciting possibility is the impression heat map: by seeing who\u2019s pinging servers (and from where) and seeing your ads your ads in the process, you\u2019ll be able to more effectively target \u2013 and verify \u2013 that your ads are reaching the right geographic audiences.<\/p>\n

Another feature touted by Yelp is the upcoming lead summary\/visualization feature. This will let Yelp users determine how their campaigns are actually producing leads (and in what form). Designed to more effectively highlight how your campaigns are performing via clicks, calls and other lead-based actions, this will undoubtedly be very useful for brands when it is rolled out.<\/p>\n

While these updates may seem relatively minor, they will provide unprecedented versatility to Yelp PPC campaigns. As unorthodox platforms such as Yelp continue to embrace PPC, marketing itself is becoming more feature-rich and customized based on each brand\u2019s exact needs.<\/p>\n


\n\t
\n\t\t<\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any time a new social media network or major website unleashes new marketing tools or potential, the collective glee of brands can almost be heard around the world. While PPC advertising has been around for ages, newer additions by select brands \u2013 such as Indeed and Yelp \u2013 are providing brands with new opportunities to […]<\/p>\n","protected":false},"author":3,"featured_media":4563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,735],"tags":[39,1211,1401],"class_list":["post-13081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","category-online-business-2","tag-ppc","tag-yelp","tag-yelp-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Changes to Yelp Ads Features Can Improve Your PPC Experience - Pingler Blog<\/title>\n<meta name=\"description\" content=\"Yelp Ads itself isn\u2019t anything new, but a variety of new features that have been added do in fact give it an inherent upgrade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Changes to Yelp Ads Features Can Improve Your PPC Experience - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Yelp Ads itself isn\u2019t anything new, but a variety of new features that have been added do in fact give it an inherent upgrade.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingler Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/pinglerdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-23T09:00:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/07\/29286737_s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pingler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pingler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/\"},\"author\":{\"name\":\"Pingler\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\"},\"headline\":\"New Changes to Yelp Ads Features Can Improve Your PPC Experience\",\"datePublished\":\"2020-10-23T09:00:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/\"},\"wordCount\":567,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/07\/29286737_s.jpg\",\"keywords\":[\"PPC\",\"Yelp\",\"Yelp Ads\"],\"articleSection\":[\"Marketing\",\"Online Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/\",\"url\":\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/\",\"name\":\"New Changes to Yelp Ads Features Can Improve Your PPC Experience - Pingler Blog\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/07\/29286737_s.jpg\",\"datePublished\":\"2020-10-23T09:00:08+00:00\",\"description\":\"Yelp Ads itself isn\u2019t anything new, but a variety of new features that have been added do in fact give it an inherent upgrade.\",\"breadcrumb\":{\"@id\":\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#primaryimage\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/07\/29286737_s.jpg\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/07\/29286737_s.jpg\",\"width\":450,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pingler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Changes to Yelp Ads Features Can Improve Your PPC Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingler.com\/blog\/#website\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"name\":\"Pingler.com\",\"description\":\"Ping\",\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pingler.com\/blog\/#organization\",\"name\":\"Pingler.com\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"width\":300,\"height\":160,\"caption\":\"Pingler.com\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/pinglerdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\",\"name\":\"Pingler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"caption\":\"Pingler\"},\"sameAs\":[\"http:\/\/www.pingler.com\"],\"url\":\"https:\/\/pingler.com\/blog\/author\/pingler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Changes to Yelp Ads Features Can Improve Your PPC Experience - Pingler Blog","description":"Yelp Ads itself isn\u2019t anything new, but a variety of new features that have been added do in fact give it an inherent upgrade.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/","og_locale":"en_US","og_type":"article","og_title":"New Changes to Yelp Ads Features Can Improve Your PPC Experience - Pingler Blog","og_description":"Yelp Ads itself isn\u2019t anything new, but a variety of new features that have been added do in fact give it an inherent upgrade.","og_url":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/","og_site_name":"Pingler Blog","article_publisher":"http:\/\/facebook.com\/pinglerdotcom","article_published_time":"2020-10-23T09:00:08+00:00","og_image":[{"width":450,"height":300,"url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/07\/29286737_s.jpg","type":"image\/jpeg"}],"author":"Pingler","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pingler","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#article","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/"},"author":{"name":"Pingler","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9"},"headline":"New Changes to Yelp Ads Features Can Improve Your PPC Experience","datePublished":"2020-10-23T09:00:08+00:00","mainEntityOfPage":{"@id":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/"},"wordCount":567,"commentCount":0,"publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"image":{"@id":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/07\/29286737_s.jpg","keywords":["PPC","Yelp","Yelp Ads"],"articleSection":["Marketing","Online Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/","url":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/","name":"New Changes to Yelp Ads Features Can Improve Your PPC Experience - Pingler Blog","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#primaryimage"},"image":{"@id":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/07\/29286737_s.jpg","datePublished":"2020-10-23T09:00:08+00:00","description":"Yelp Ads itself isn\u2019t anything new, but a variety of new features that have been added do in fact give it an inherent upgrade.","breadcrumb":{"@id":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#primaryimage","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/07\/29286737_s.jpg","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2014\/07\/29286737_s.jpg","width":450,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/pingler.com\/blog\/new-changes-to-yelp-ads-features-can-improve-your-ppc-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pingler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"New Changes to Yelp Ads Features Can Improve Your PPC Experience"}]},{"@type":"WebSite","@id":"https:\/\/pingler.com\/blog\/#website","url":"https:\/\/pingler.com\/blog\/","name":"Pingler.com","description":"Ping","publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pingler.com\/blog\/#organization","name":"Pingler.com","url":"https:\/\/pingler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","width":300,"height":160,"caption":"Pingler.com"},"image":{"@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/pinglerdotcom"]},{"@type":"Person","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9","name":"Pingler","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","caption":"Pingler"},"sameAs":["http:\/\/www.pingler.com"],"url":"https:\/\/pingler.com\/blog\/author\/pingler\/"}]}},"_links":{"self":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/13081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/comments?post=13081"}],"version-history":[{"count":3,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/13081\/revisions"}],"predecessor-version":[{"id":13118,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/13081\/revisions\/13118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media\/4563"}],"wp:attachment":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media?parent=13081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/categories?post=13081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/tags?post=13081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}