{"id":12866,"date":"2020-07-01T09:00:59","date_gmt":"2020-07-01T09:00:59","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=12866"},"modified":"2020-06-28T15:15:35","modified_gmt":"2020-06-28T15:15:35","slug":"which-google-ranking-factors-need-more-attention-from-you","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/which-google-ranking-factors-need-more-attention-from-you\/","title":{"rendered":"Which Google Ranking Factors Need More Attention from You?"},"content":{"rendered":"

\"\"The role of search engine optimization is massive in online brand awareness and reach. While some entities rely on paid efforts via social media to generate buzz, most brands rely at least in part on local or specialized search results to achieve meaningful visibility. This visibility in turn delivers all the clicks, sales, likes and subscriptions that brands want.<\/p>\n

To properly be seen in search results, though, you need to be aware of ranking factors. With Google specifically, these elements help the search engine determine authority, trustworthiness and relevance.<\/p>\n

To make the process a bit smoother for you, we\u2019ll look at a few ranking factors that may be getting overlooked \u2013 but that nevertheless are important in achieving optimal visibility in SERPs.<\/p>\n

Content Freshness<\/h2>\n

If your website, blog or business is targeting search engine users with time-sensitive information, then content freshness is an immensely important ranking factor. Obviously useful for news websites, pinging users<\/a> with up-to-date content helps you outrank competitors. However, even for websites not directly on a print deadline of sorts, content freshness as a ranking factor can still be major. For instance, somebody searching for \u201clatest luxury shoes\u201d or \u201cbest hard drives of 2020\u201d will be more likely to see content that is fresh, so consider this factor carefully.<\/p>\n

User Experience<\/h2>\n

Beyond a shadow of a doubt, how users interact with your website \u2013 and how easy they find it to use \u2013 is an important ranking factor. User experience can refer to a variety of different interactions on a website, and can include other related ranking factors as well. Concepts such as page speed, mobile responsiveness and page speed all impact user experience. Likewise, design and navigational elements are other examples where user experience can be impacted. If people find your website unappealing or difficult to use, then this is likely translating into behavior that makes Google frown.<\/p>\n

Search Intent<\/h2>\n

What people are expecting to find in search results is as important to Google as what they type explicitly. This is one area where Google has been refining its algorithms consistently for over two decades; search intent is the number one measurement of relevance to end users, broadly-speaking.<\/p>\n

What does search intent generally cover? Elements such as the style of your content (format), the type of content being served and the angle from which the content is being covered all have meaningful impacts on search intent. If your content\u2019s style, format and type all align with the intent of the user, then your ability to rank prominently in those SERPs will improve.<\/p>\n

Security<\/h2>\n

How secure is the framework of your website? Security as a meaningful ranking factor cannot be ignored; its importance can be measured in several forms. Perhaps most commonly, whether a website has a HTTPS certificate (as opposed to HTTP) can impact performance. Additionally, poor security measures that result in malware or other forms of backdoor code being installed on your website can affect SEO and even lead browsers to block access to your website, making this ranking factor very important.<\/p>\n

If you\u2019re pinging users and obsessing over content quality, then you know that Google cares about a litany of criteria. However, the above criteria don\u2019t get the attention they often deserve: by evaluating your performance in each of these areas, you\u2019ll undoubtedly be able to improve rankings and visibility in each of your targeted SERPs.<\/p>\n


\n\t
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This visibility in turn delivers all the clicks, sales, likes and […]<\/p>\n","protected":false},"author":3,"featured_media":10621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,4],"tags":[1067,1230,7,361],"class_list":["post-12866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google","category-seo","tag-google","tag-ranking","tag-seo-2","tag-serps"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which Google Ranking Factors Need More Attention from You? - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/which-google-ranking-factors-need-more-attention-from-you\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Google Ranking Factors Need More Attention from You? - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"The role of search engine optimization is massive in online brand awareness and reach. 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