{"id":12831,"date":"2020-06-05T09:00:32","date_gmt":"2020-06-05T09:00:32","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=12831"},"modified":"2020-06-03T13:30:48","modified_gmt":"2020-06-03T13:30:48","slug":"how-e-commerce-brands-can-improve-their-ad-spending-starting-today","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/how-e-commerce-brands-can-improve-their-ad-spending-starting-today\/","title":{"rendered":"How E-Commerce Brands Can Improve Their Ad Spending Starting Today"},"content":{"rendered":"

\"\"The world of digital marketing has completely engulfed the internet. From organic strategies that rely on search engine optimization and content creation to paid strategies that focus on PPC advertising, there are plenty of different methods and channels through which to increase brand recognition, sales, subscriptions and more.<\/p>\n

E-commerce brands in particular find themselves heavily reliant upon paid marketing strategies; with so many brands seeking to sell products, it is difficult to break free from the rest of the pack and achieve visibility through organic means.<\/p>\n

Yet all too many online stores are using ad spending strategies that are fraught with inefficiencies. Today, let\u2019s look at how these stores can improve their online ad spending and achieve better results.<\/p>\n

Offer Customers More Than One Option<\/h2>\n

Think about how you encounter most shopping ads online. Whether they be through Google\u2019s seemingly organic search results or via social media ads from major retailers, most situations will show individual results after clicking on the ad in question. While pinging URLs<\/a> via ads to individual products may seem sensible \u2013 after all, those most interested in a single given product are the most likely to buy that product \u2013 it can minimize the effectiveness of these ads in one crucial way.<\/p>\n

Believe it or not, a variety of shoppers are persuaded after they arrive on the landing page in question. When retailers only show a single product above the fold \u2013 even if it\u2019s the product that was advertised \u2013 the likelihood of a visitor becoming a customer is less than if they are shown multiple products above the fold.<\/p>\n

As such, single product landing pages are generally not recommended: by using landing pages that incorporate \u201crecommended\u201d products alongside the primary product in question, ad campaigns for e-commerce stores can be strengthened.<\/p>\n

Invest in Social Proof<\/h2>\n

Any online brand in the business of selling products knows that trust is a major factor in securing sales. Given so many options online for consumers to consider, people want to see first-hand proof that the product(s) in question actually work and are verified by others.<\/p>\n

This is why the concept of \u201csocial proof\u201d is critical: by using a combination of on-site reviews and testimonials, social media videos and other forms of multimedia, you can demonstrate customer satisfaction. Additionally, many shoppers are visual in nature, and want to see the product in as real of a circumstance as possible. Social proof creates opportunities for e-commerce outlets to highlight real-world use and demonstration of any products they\u2019re selling, which can ultimately strengthen their marketing budgets.<\/p>\n

Look for Non-Amazon Alternatives<\/h2>\n

Unfortunately, Amazon is a great place for consumers \u2013 but not for businesses. Even Amazon Ads that are clicked on via search engines redirect to landing pages with multiple products, meaning that it is very, very difficult to gain traction through the use of Amazon marketplaces alone.<\/p>\n

While it is nearly impossible for online e-commerce brands to ignore the platform entirely, seeking out alternative ways to bolster sales and exposure via their ad spending is crucial. Whether it be via Google Ads, organic SEO or social media, brands that want to have control over their landing pages and ensure that they\u2019re pinging URLs that show what they want must consider the role that Amazon\u2019s customer-friendly landing page formats entail.<\/p>\n

Ultimately, improving e-commerce ad spending requires a diversified approach. By utilizing the concept of multi-product landing pages, providing real-world social proof and not relying entirely upon the Amazon ad experience, brands can maximize the value of their ad dollars in ways that their competitors may not yet be doing.<\/p>\n


\n\t
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E-commerce brands in particular find themselves heavily […]<\/p>\n","protected":false},"author":3,"featured_media":3552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91,735],"tags":[439,128,369],"class_list":["post-12831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","category-online-business-2","tag-ads","tag-advertising","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How E-Commerce Brands Can Improve Their Ad Spending Starting Today - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/how-e-commerce-brands-can-improve-their-ad-spending-starting-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How E-Commerce Brands Can Improve Their Ad Spending Starting Today - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"The world of digital marketing has completely engulfed the internet. 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