{"id":12800,"date":"2020-05-13T09:00:13","date_gmt":"2020-05-13T09:00:13","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=12800"},"modified":"2020-05-10T18:57:13","modified_gmt":"2020-05-10T18:57:13","slug":"heres-why-https-is-a-must-in-2020","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/heres-why-https-is-a-must-in-2020\/","title":{"rendered":"Here\u2019s Why HTTPS Is a Must in 2020"},"content":{"rendered":"

\"\"Over the past decade, internet security has become an increasingly important component for brands and users alike. There are many forces at work online that seek to compromise user security, website security and even intercept data transmitted between users and websites. As such, many brands have embraced tighter security measures \u2013 even if they may not immediately seem like targets for would-be criminals.<\/p>\n

For ages, the use of HTTP protocols was common \u2013 to this day, almost half of all websites continue to use HTTP protocols. However, websites that want to maximize security, trust and visibility are adopting HTTPs protocols instead. This ensures an added layer of security for those who visit.<\/p>\n

Why exactly is HTTPS a must in 2020? Let\u2019s look at a few reasons why this simple security feature should be adopted by all websites immediately.<\/p>\n

Search Engines Love HTTPS<\/h2>\n

Unless you are bankrolling a digital marketing effort and do not have to worry about organic traffic, search engines are probably a huge component of your traffic. While HTTPS was once a niche element that most did not possess, search engines have pivoted in recent years toward preferring HTTPS when determining search rankings.<\/p>\n

If you\u2019re pinging links<\/a> to Google or Bing with a standard HTTP certificate, there\u2019s a very strong chance that one or more of your competitors who is doing the same will outrank you just from having HTTPS. While technically not a ranking factor in Google\u2019s search engine results pages, algorithms do in fact prefer HTTPS: sites that have made the switch have seen notable improvements in their search visibility.<\/p>\n

As such, it\u2019s simply good strategy to obtain HTTPS for the purposes of having maximum visibility in search engine results.<\/p>\n

Browsers Are Cracking Down on HTTP<\/h2>\n

It may not be something you often consider, but how a browser displays a website can have a huge impact on user experience and reception. It should not be surprising then that a browser throwing up huge red flags for \u2013 or even outright blocking \u2013 certain websites can have a meaningful impact on traffic, purchases and more.<\/p>\n

Ultimately, browsers like Chrome have begun notifying their users whenever a website\u2019s connection is not secure. In some cases, browsers may show a minor notification. In others, these browsers actually try to restrict users from visiting the site entirely. Not only can this have a huge impact on your bounce rate (which affects search engine performance), but it ruins the chance of any positive first impression with a visitor.<\/p>\n

HTTPS Reassures Your Visitors<\/h2>\n

Especially if you are selling products or services, HTTPS can be a reassuring concept. Besides earning that little green lock in the browser, HTTPS also ensures that user information is secure when transmitted. Given that many are hesitant to share sensitive information across insecure channels, being able to reassure your visitors that their connections are secure is another big selling point \u2013 both for them and you.<\/p>\n

Ultimately, there are numerous reasons to upgrade to HTTPS. Whether it\u2019s because you\u2019re pinging links to search engines or selling products to a particular audience, this one easy change (that can be done for free in many cases) can have a meaningful impact on your website\u2019s security and performance.<\/p>\n


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As such, many brands have embraced tighter security measures \u2013 even if they may […]<\/p>\n","protected":false},"author":3,"featured_media":6147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735,172],"tags":[956],"class_list":["post-12800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business-2","category-web-design","tag-https"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here\u2019s Why HTTPS Is a Must in 2020 - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/heres-why-https-is-a-must-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s Why HTTPS Is a Must in 2020 - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Over the past decade, internet security has become an increasingly important component for brands and users alike. 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