{"id":12770,"date":"2020-04-20T09:00:02","date_gmt":"2020-04-20T09:00:02","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=12770"},"modified":"2020-04-19T20:35:16","modified_gmt":"2020-04-19T20:35:16","slug":"important-ranking-factors-you-cant-forget","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/important-ranking-factors-you-cant-forget\/","title":{"rendered":"Important Ranking Factors You Can\u2019t Forget"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4229\" src=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2013\/11\/20718735_s.jpg\" alt=\"\" width=\"450\" height=\"337\" srcset=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2013\/11\/20718735_s.jpg 450w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2013\/11\/20718735_s-300x224.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>Pursuing a viable search engine optimization strategy isn\u2019t easy. Besides the sheer amount of time it can take to break into the top results, copious amounts of work and technical consideration must also be made for each page and piece of content. Search engines are constantly tweaking the process of ranking content as well, spending time improving what are known as ranking factors.<\/p>\n<p>Many are familiar with a few key ranking factors, but there are many that can impact just how well your website does in a given niche or SERP. What are some important ranking factors you absolutely cannot ignore? Let\u2019s take a look at a few today and explain why they\u2019re so important.<\/p>\n<h2>Page Speed<\/h2>\n<p>How quickly do your pages load? If you didn\u2019t know that page speed can impact how many people view your website via search results \u2013 let alone stay on it once there \u2013 consider yourself informed. Estimates suggest that websites lose between 5 to 10 percent of their potential traffic from search results for every second beyond 3 seconds it takes for a page to load, which has serious ramifications on bounce rate and other ranking factors. In short: make sure you\u2019re <a href=\"http:\/\/www.pingler.com\/\" data-wpel-link=\"external\">pinging search engines<\/a> with pages that are optimized for speed.<\/p>\n<h2>Content Freshness<\/h2>\n<p>How new is your content? We all know that SEO often requires tons of time to get select pages and posts to rank, but some forms of content quickly ascend. If you\u2019re creating content relevant to late-breaking news, then how old the content is can play a huge role in whether or not you rank prominently in search results.<\/p>\n<p>Additionally, how often your website is producing new content in general can be an important, semi-related ranking factor. You don\u2019t want to be the website that hasn\u2019t published new content in months in most niches.<\/p>\n<h2>Mobile Responsiveness<\/h2>\n<p>Can mobile users effectively navigate and interact with your website? If the answer is no, then you\u2019re losing valuable amounts of traffic. Mobile responsiveness matters immensely \u2013 now more than ever \u2013 when pinging search engines with content. Your website must have a design that is dynamic and provides optimal conditions navigationally and otherwise for mobile users of all backgrounds. Without embracing this ranking factor, a majority of your potential traffic won\u2019t even see your pages in search results.<\/p>\n<h2>Security<\/h2>\n<p>Site security is an integral ranking factor in today\u2019s world of search. Ultimately, websites that are seen as being insecure by search engines will not feature prominently in search results in most cases. Those that do will likely be intercepted by warning messages whenever users click on links, making it nearly impossible to generate a steady stream of traffic.<\/p>\n<p>There are many security measures that can be taken to ensure your website is safe, but also don\u2019t forget about HTTPS: a huge security-based ranking factor today that can make or break your prominence in SERPs.<\/p>\n<p>With so many ranking factors to consider, focusing on all of them can feel impossible. However and given their importance, it is vital to at least pick several key ones that may easily be ignored otherwise. Speed, security, mobile usability and freshness are content are 4 critical examples that brands must prioritize for optimal SEO outcomes.<\/p>\n<p><i><html><br \/>\n\t<head><br \/>\n\t\t<title><\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pursuing a viable search engine optimization strategy isn\u2019t easy. Besides the sheer amount of time it can take to break into the top results, copious amounts of work and technical consideration must also be made for each page and piece of content. Search engines are constantly tweaking the process of ranking content as well, spending [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1230,7],"class_list":["post-12770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-ranking","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Important Ranking Factors You Can\u2019t Forget - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/important-ranking-factors-you-cant-forget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Important Ranking Factors You Can\u2019t Forget - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Pursuing a viable search engine optimization strategy isn\u2019t easy. Besides the sheer amount of time it can take to break into the top results, copious amounts of work and technical consideration must also be made for each page and piece of content. 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