{"id":12671,"date":"2020-03-02T09:00:19","date_gmt":"2020-03-02T09:00:19","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=12671"},"modified":"2020-03-01T21:54:40","modified_gmt":"2020-03-01T21:54:40","slug":"facebook-pages-need-engagement-heres-how-to-build-a-loyal-following","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/","title":{"rendered":"Facebook Pages Need Engagement: Here\u2019s How to Build a Loyal Following"},"content":{"rendered":"

\"\"Social media has grown exponentially over the past decade, both in terms of personal use and for purposes of branding. Businesses now utilize social media just as much as other, more traditional forms of marketing such as email lists and search engines. Through both organic and paid marketing methods, brands can reach millions of people with relatively little effort.<\/p>\n

Facebook in particular is a trusted platform for brands given its huge audience and easy-to-use interface. Facebook business pages only work if audiences are actually engaging with its content and offerings, however. As such, let\u2019s look at what you need to do to build a loyal following on your Facebook page and bolster engagement.<\/p>\n

Create Native Content<\/h2>\n

Many brands share content across a wide variety of platforms. When doing so, users are often required to click on links and are directed elsewhere to read, watch or otherwise absorb the content. This isn\u2019t a good strategy for brands seeking to increase engagement and build a loyal following on their Facebook pages.<\/p>\n

Native content, or content that is uploaded directly to Facebook, produces better engagement results. This is because the content can be viewed and interacted with directly from Facebook, rather than requiring users to go elsewhere and then return to the page to interact with it. Whether it be videos, short blog posts or other forms of media, pinging links<\/a> to your website may be good for other forms of engagement \u2013 but to maximize Facebook page interactions, it\u2019s better to post it directly to the page.<\/p>\n

Provide Exclusives<\/h2>\n

If you have an existing following across multiple platforms \u2013 or even just on Facebook and via your website \u2013 then focusing their attention to just one platform is easier said than done. However, many brands have found success in boosting engagement on their pages by providing exclusive content.<\/p>\n

This can range from specific videos only posted to your Facebook page to exclusive deals and discounts shared only with those who like or read your posts. Ultimately, encouraging fans to visit and\/or re-visit your Facebook page time and time again requires an incentive. By supplying your page with exclusive content, deals and\/or other forms of entertainment, you\u2019ll stand a better chance of driving that traffic back and increasing engagement simultaneously.<\/p>\n

Engage With Your Audience<\/h2>\n

Last but not least, always consider the effect that your own personal level of engagement can have in encouraging others to do the same. Brands often can seem generic, sterile or otherwise disconnected from their audiences on social media if they only promote themselves or share specific content.<\/p>\n

Instead of falling into this all-too-common trap, finding ways to engage with audience members is crucial for boosting Facebook page engagement. Whether you are pinging links to Facebook poll questions or replying to comments from users, find every opportunity to engage with your audience and provide real, human interaction on your end.<\/p>\n

Ultimately, increasing your Facebook page engagement involves building a community of like-minded people. By engaging with them regularly as a human being, providing exclusive content and uploading non-exclusive content directly to your page, you\u2019ll improve the chances that each fan interacts with your offerings in a meaningful way.<\/p>\n


\n\t
\n\t\t<\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media has grown exponentially over the past decade, both in terms of personal use and for purposes of branding. Businesses now utilize social media just as much as other, more traditional forms of marketing such as email lists and search engines. Through both organic and paid marketing methods, brands can reach millions of people […]<\/p>\n","protected":false},"author":3,"featured_media":10825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735,628],"tags":[44,609],"class_list":["post-12671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business-2","category-social-media-2","tag-facebook","tag-facebook-page"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook Pages Need Engagement: Here\u2019s How to Build a Loyal Following - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Pages Need Engagement: Here\u2019s How to Build a Loyal Following - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Social media has grown exponentially over the past decade, both in terms of personal use and for purposes of branding. Businesses now utilize social media just as much as other, more traditional forms of marketing such as email lists and search engines. Through both organic and paid marketing methods, brands can reach millions of people […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingler Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/pinglerdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-02T09:00:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/05\/facebook-2229925_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"678\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pingler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pingler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/\"},\"author\":{\"name\":\"Pingler\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\"},\"headline\":\"Facebook Pages Need Engagement: Here\u2019s How to Build a Loyal Following\",\"datePublished\":\"2020-03-02T09:00:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/\"},\"wordCount\":545,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/05\/facebook-2229925_960_720.jpg\",\"keywords\":[\"facebook\",\"Facebook Page\"],\"articleSection\":[\"Online Business\",\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/\",\"url\":\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/\",\"name\":\"Facebook Pages Need Engagement: Here\u2019s How to Build a Loyal Following - Pingler Blog\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/05\/facebook-2229925_960_720.jpg\",\"datePublished\":\"2020-03-02T09:00:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#primaryimage\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/05\/facebook-2229925_960_720.jpg\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/05\/facebook-2229925_960_720.jpg\",\"width\":960,\"height\":678},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pingler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Pages Need Engagement: Here\u2019s How to Build a Loyal Following\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingler.com\/blog\/#website\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"name\":\"Pingler.com\",\"description\":\"Ping\",\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pingler.com\/blog\/#organization\",\"name\":\"Pingler.com\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"width\":300,\"height\":160,\"caption\":\"Pingler.com\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/pinglerdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\",\"name\":\"Pingler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"caption\":\"Pingler\"},\"sameAs\":[\"http:\/\/www.pingler.com\"],\"url\":\"https:\/\/pingler.com\/blog\/author\/pingler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Pages Need Engagement: Here\u2019s How to Build a Loyal Following - Pingler Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/","og_locale":"en_US","og_type":"article","og_title":"Facebook Pages Need Engagement: Here\u2019s How to Build a Loyal Following - Pingler Blog","og_description":"Social media has grown exponentially over the past decade, both in terms of personal use and for purposes of branding. Businesses now utilize social media just as much as other, more traditional forms of marketing such as email lists and search engines. Through both organic and paid marketing methods, brands can reach millions of people […]","og_url":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/","og_site_name":"Pingler Blog","article_publisher":"http:\/\/facebook.com\/pinglerdotcom","article_published_time":"2020-03-02T09:00:19+00:00","og_image":[{"width":960,"height":678,"url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/05\/facebook-2229925_960_720.jpg","type":"image\/jpeg"}],"author":"Pingler","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pingler","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#article","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/"},"author":{"name":"Pingler","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9"},"headline":"Facebook Pages Need Engagement: Here\u2019s How to Build a Loyal Following","datePublished":"2020-03-02T09:00:19+00:00","mainEntityOfPage":{"@id":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/"},"wordCount":545,"commentCount":0,"publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"image":{"@id":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/05\/facebook-2229925_960_720.jpg","keywords":["facebook","Facebook Page"],"articleSection":["Online Business","Social Media"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/","url":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/","name":"Facebook Pages Need Engagement: Here\u2019s How to Build a Loyal Following - Pingler Blog","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#primaryimage"},"image":{"@id":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/05\/facebook-2229925_960_720.jpg","datePublished":"2020-03-02T09:00:19+00:00","breadcrumb":{"@id":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#primaryimage","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/05\/facebook-2229925_960_720.jpg","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/05\/facebook-2229925_960_720.jpg","width":960,"height":678},{"@type":"BreadcrumbList","@id":"https:\/\/pingler.com\/blog\/facebook-pages-need-engagement-heres-how-to-build-a-loyal-following\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pingler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Facebook Pages Need Engagement: Here\u2019s How to Build a Loyal Following"}]},{"@type":"WebSite","@id":"https:\/\/pingler.com\/blog\/#website","url":"https:\/\/pingler.com\/blog\/","name":"Pingler.com","description":"Ping","publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pingler.com\/blog\/#organization","name":"Pingler.com","url":"https:\/\/pingler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","width":300,"height":160,"caption":"Pingler.com"},"image":{"@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/pinglerdotcom"]},{"@type":"Person","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9","name":"Pingler","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","caption":"Pingler"},"sameAs":["http:\/\/www.pingler.com"],"url":"https:\/\/pingler.com\/blog\/author\/pingler\/"}]}},"_links":{"self":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/12671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/comments?post=12671"}],"version-history":[{"count":2,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/12671\/revisions"}],"predecessor-version":[{"id":12718,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/12671\/revisions\/12718"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media\/10825"}],"wp:attachment":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media?parent=12671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/categories?post=12671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/tags?post=12671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}