{"id":12665,"date":"2020-02-24T09:00:53","date_gmt":"2020-02-24T09:00:53","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=12665"},"modified":"2020-02-23T19:14:34","modified_gmt":"2020-02-23T19:14:34","slug":"how-new-content-aids-websites-blogs-struggling-with-rankings","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/how-new-content-aids-websites-blogs-struggling-with-rankings\/","title":{"rendered":"How New Content Aids Websites & Blogs Struggling with Rankings"},"content":{"rendered":"

\"\"A seemingly endless number of websites exist, with many more being created each and every day. For most, obscurity is the name of the game: after all, ranking well in search results or reaching large number of people via social media isn\u2019t feasible unless you put a lot of work into the process.<\/p>\n

For those brands that are willing to do so, the results still aren\u2019t immediately. It can take months or even years to produce tangibly noticeable results \u2013 especially if you are competing with big, well-known brands in search results.<\/p>\n

Despite this, the role that new content can play in boosting visibility is palpable. Today, let\u2019s talk about how new content can help struggling brands and blogs reach their intended audiences via search results.<\/p>\n

Search Engines Look for New Content<\/h2>\n

Most tenets of search engine optimization focus on age, usually with an emphasis on being established rather than brand new. From domain age to the length of time you\u2019ve been building links, these past and present measures of authority often insist that brands be \u201cin the game\u201d for months or even years to extract maximum value.<\/p>\n

However, search engines like Google are constantly pinging servers<\/a> in search of updates from websites \u2013 and it may surprise you that they\u2019re looking for new content as a positive sign. Even though established brands may rank more prominently in search results, an older brand that isn\u2019t publishing new content may be considered \u201cstale\u201d by these search engines. As such, creating new content lets search engines know you\u2019re there and they\u2019re active. This ultimately can help struggling websites and blogs break through and be seen in search results.<\/p>\n

Focusing on Subjects in Flux > Focusing on Evergreen Topics<\/h2>\n

SEO discussions wouldn\u2019t be complete without considerations surrounding evergreen content. After all, content that remains valid in perpetuity makes it easier for brands (by not having to constantly update content) and can provide a more lengthy period of dominance in key SERPs. However, some topics and content focuses are more prone to be in constant state of flux, while others focus on static information.<\/p>\n

For example, the primary processes involved in building a home aren\u2019t constantly changing. There are key elements such as laying the foundation, wiring the home and installing roofing that will always be true. Yet the legal and bureaucratic considerations in building a home \u2013 what permits are needed, what it costs, which materials are the best value \u2013 is constantly changing.<\/p>\n

By focusing on topics or specific niches where information is constantly changing, you will be able to compete on a more level playing field. Instead of pinging servers with information that must directly compete against well-established content alternatives, an up-to-date post or other form of new content with fresh information will have a much better chance of ranking \u2013 even if you\u2019re competing against established brands.<\/p>\n

New content has its disadvantages in the SEO game, but for blogs and websites that are struggling, there are certain benefits to consider. Given that search engines look for fresh content and some topics are constantly requiring new, up-to-date information, competing in these areas can be beneficial to websites that have yet to break through in critical or otherwise targeted SERPs.<\/p>\n


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For those […]<\/p>\n","protected":false},"author":3,"featured_media":3680,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735,4],"tags":[112,62,103,34,7],"class_list":["post-12665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business-2","category-seo","tag-blog","tag-blogging","tag-blogs","tag-content","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How New Content Aids Websites & Blogs Struggling with Rankings - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/how-new-content-aids-websites-blogs-struggling-with-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How New Content Aids Websites & Blogs Struggling with Rankings - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"A seemingly endless number of websites exist, with many more being created each and every day. 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