pinging noise<\/a> at audiences, which is why search engines such a variety of ranking signals to minimize their inclusion in search results.<\/p>\nPage speed is one of the more significant indicators of SEO potential, as there is a direct correlation between page loading speeds and ranking in search results. A very slow website is likely to have little to no meaningful SEO potential as-is, while a fast-loading page may prove promising.<\/p>\n
Mobile Friendliness<\/h2>\n
A majority of search engine users conduct searches via their mobile devices. As such and given search engine changes in recent years to prioritize mobile friendly pages, a presence (or lack) of mobile responsive design can indicate many things about a website.<\/p>\n
Most notably, however, websites that do not offer responsive design and UI solutions to mobile users won\u2019t likely ascend the rankings of many SERPs. As such, a competitor in such a situation may not be as big of a threat as they may seem; your own website being in such a situation likely means it will not be able to take advantage of true long-term growth.<\/p>\n
Content Length and Relevance<\/h2>\n
A general rule of thumb is that quality content tends to rank well. While this is true, it is also constrained by two other factors: content length and content relevance. Most users searching for content want in-depth coverage, which is why longer posts and pages tend to rank more prominently in search.<\/p>\n
Additionally, content must be relevant to the topics, keywords and audiences you\u2019re targeting with your site broadly speaking. Otherwise, even the best content will be seen by search engines as irrelevant.<\/p>\n
Link Structure<\/h2>\n
The internal link structure of a particular website can definitely shed light on whether it is a viable contender or competitor in one or more SEO niches. How web pages are linked ultimately determines how easily both search engines and users can navigate; search engines love to be able to easily flow from one page to another when indexing.<\/p>\n
If a website has a poor link structure that doesn\u2019t feel intuitive or otherwise fails to interconnect a variety of different pages, then that site\u2019s content may just be pinging noise at one or more niches rather than actually ranking in them.<\/p>\n
While there are many metrics one can consider when assessing the SEO potential of a particular website, looking at these four characteristics can give people a good initial idea. If you only have a few moments to inspect a website, then look at these characteristics before proceeding any further.<\/p>\n
\n\t
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Building an extensive presence online that is capable of reaching search engine results and people through a variety of ways is a major goal of any brand. While several forms of marketing like social media and email provide additional outlets for attracting attention and traffic, search engines remain a primary focus for blogs, businesses and brands of all sizes.<\/p>\n