{"id":12534,"date":"2019-12-06T09:00:09","date_gmt":"2019-12-06T09:00:09","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=12534"},"modified":"2019-12-01T19:41:45","modified_gmt":"2019-12-01T19:41:45","slug":"when-removing-content-from-your-website-makes-sense","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/when-removing-content-from-your-website-makes-sense\/","title":{"rendered":"When Removing Content From Your Website Makes Sense"},"content":{"rendered":"

\"\"Most online blogs, brands and businesses understand the inherent value of content creation. Generally speaking, the more content that exists on your website, the greater the opportunity for pitching products, services and entertainment to a larger number of people. Whether targeting people through search engine optimization or through email marketing and PPC campaigns, more content makes it easier.<\/p>\n

It can then be surprising to some that there are times where trimming or outright removing old content actually makes sense. What situations dictate removing content from your website?<\/p>\n

Let\u2019s talk about a few examples where trimming the proverbial fat from your website is a sensible solution.<\/p>\n

When It Becomes Irrelevant<\/h2>\n

Over time and as sites age, the focus of content can shift as well. In these situations, it\u2019s not surprising to see the evolution of websites result in content that no longer focuses on their prime topics or niches. When this happens, pinging search engines<\/a> with irrelevant content provides questionable benefits.<\/p>\n

If your site has become cluttered or you want to be sure that search engines aren\u2019t confused about the niches you\u2019re targeting, then removing this irrelevant content is absolutely acceptable. While not always necessary, it can help keep your site maps organized and improve your page loading speeds if there are many irrelevant pages cluttering your domain.<\/p>\n

When It\u2019s a Question of Quality<\/h2>\n

Mastering the art of writing takes time. If you\u2019ve been blogging or creating content for several years, then reading your older posts may make you cringe a bit. As we improve with age, the quality of content from years past may not be as great as we once thought. Low-quality content \u2013 both in terms of substance and style \u2013 can actually harm your search engine rankings. Because of this, consider re-evaluating all of your content on a periodic basis and remove anything that is of questionable quality.<\/p>\n

When Performance Becomes an Issue<\/h2>\n

Website performance absolutely must be considered on a continuous basis. There are two types of performance issues to consider when deciding whether to remove content: performance of individual pages and performance of the website overall.<\/p>\n

Pages and posts that have never performed well often should be removed. There are numerous tools that can assess overall quality in conjunction with the amount of traffic it is driving to your site.<\/p>\n

Likewise, cluttered websites with thousands of pages may be impacting overall site performance (as alluded to earlier). Pruning poor-performance pages en masse can actually improve the performance of the website when paired with other website optimization strategies focusing on speed and index-friendliness.<\/p>\n

When Glitches Are the Culprit<\/h2>\n

There are situations where existing software can cause conflicts or glitches with page creation, leading to a need for purging. One great example is e-commerce software that automatically creates product pages based on additions submitted to its database. This could result in an excessive number of pages being created rather than the enabling of multiple configuration options on a single page.<\/p>\n

It\u2019s always a good idea to keep an eye on how many pages exist on your domain. Sudden and dramatic increases in the number of pages indicate a likely glitch that needs to be rectified.<\/p>\n

Generally speaking, pinging search engines with as many pages of content as possible is a good idea. However, there are limits \u2013 and there are certainly situations in which content should be removed rather than kept. These four examples highlight the most common situations in which is it acceptable to remove content from your website: if any of these apply to your website, then don\u2019t feel bad removing the culprits!<\/p>\n


\n\t
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Whether targeting people through search engine optimization or through email marketing and PPC campaigns, more content […]<\/p>\n","protected":false},"author":3,"featured_media":8169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735,172],"tags":[34,82],"class_list":["post-12534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-business-2","category-web-design","tag-content","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When Removing Content From Your Website Makes Sense - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/when-removing-content-from-your-website-makes-sense\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Removing Content From Your Website Makes Sense - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Most online blogs, brands and businesses understand the inherent value of content creation. 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