Pinging websites<\/a> within your local niche(s) for keyword ideas is also highly recommended.<\/p>\nNAP Inclusion<\/h2>\n
Name, address and phone number: arguably the lifeblood of any local SEO campaign success. Ultimately, attracting traffic and directing them to your business (whether that be in-person or via the phone) is crucial in maximizing local SEO performance. As such, including NAP details on every page is vital.<\/p>\n
Likewise, you need to aim for NAP consistency across all platforms; perform searches to ensure that there are no outdated or otherwise incorrect phone numbers or addresses for your brand. You\u2019ll also want to build as many new NAP citations as possible to ensure your brand is optimized for all relevant local search results.<\/p>\n
Google My Business<\/h2>\n
While it might seem simple, Google My Business profiles are incredibly powerful utilities for improving local SEO performance. With these entities, you\u2019re conveying to the largest search engine on the planet what exactly your brand does, where it\u2019s located and how it\u2019s relevant to audiences.<\/p>\n
For GMB profiles, it is imperative that you fill out as many fields as possible, solicit reviews wherever possible and always update information whenever details change. In 30 minutes or less, you can completely fill out your GMB profile and reap the benefits of arguably one of the most powerful local\u00a0 SEO allies on the internet.<\/p>\n
Local Link Building<\/h2>\n
Last but not least, the link game doesn\u2019t disappear in the world of local SEO: it\u2019s still just as important! However, you want to be pinging websites with backlinks that are also local and relevant to the community you\u2019re targeting.<\/p>\n
This can be achieved through a number of methods, including approaching local business organizations, sponsoring or hosting local events and endeavors, and simply interacting with other local brands.<\/p>\n
Local SEO involves many of the same tried and true tactics as traditional SEO, but has its own unique aspects (as well as benefits). By targeting smaller and more localized audiences, competition often tends to be less substantial. Through local link building, GMB profiles, NAP consistency and local keyword research, your brand can flourish in as many local results as you can realistically target.<\/p>\n
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Brands are required to work for months or even years […]<\/p>\n","protected":false},"author":3,"featured_media":4399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[706,7],"class_list":["post-12526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-local-seo","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Brands Should Focus on with Local SEO - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/what-brands-should-focus-on-with-local-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Brands Should Focus on with Local SEO - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Due to an ever-increasing amount of competition on the internet, brands are having to tap into more niche and specialized forms of digital marketing and brand promotion. 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Due to an ever-increasing amount of competition on the internet, brands are having to tap into more niche and specialized forms of digital marketing and brand promotion. One of the most popular forms of this, search engine optimization, no longer provides quick and easy benefits.<\/p>\n