{"id":12482,"date":"2019-10-30T09:00:07","date_gmt":"2019-10-30T09:00:07","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=12482"},"modified":"2019-10-27T08:18:20","modified_gmt":"2019-10-27T08:18:20","slug":"the-basics-of-building-great-video-marketing-content","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/the-basics-of-building-great-video-marketing-content\/","title":{"rendered":"The Basics of Building Great Video Marketing Content"},"content":{"rendered":"

\"\"Years ago, the most common forms of marketing universally centered around text-based content. From blog posts to PPC ads, brands focused on pitching their products and services via text because it was simple and because many lacked mobile devices with fast internet speeds. The game has changed, however, and multimedia has taken a front-row seat in many digital marketing campaigns.<\/p>\n

Video marketing in particular has become quite popular due to the popularity of social media, prevalence of mobile devices and an ever-increasing demand from consumers for engaging content. While it can seem intimidating, video marketing is actually easier than many might think: let\u2019s examine the basics of what constitutes great video marketing content.<\/p>\n

Use Established Templates<\/h2>\n

The first step of making a great video for marketing purposes is determining how the format and layout of the video will be designed. Fortunately, most won\u2019t have to play a guessing game to determine this: there are a variety of proven templates available that\u2019ll guide the format of your marketing effort.<\/p>\n

This can ensure that the script, video segments and even the angles from which you shoot are determined in advance. What a load off this can be for many brands who don\u2019t know where to begin with video marketing, and it also helps improve the chances that the video in question will resonate with audiences.<\/p>\n

Use the Right Equipment<\/h2>\n

There\u2019s a lot consider with respect to the equipment you\u2019ll use to video your marketing content. Despite what many think, you can gather all of the essential components you\u2019ll need to shoot great video for just a few hundred dollars if you\u2019re selective about what you procure.<\/p>\n

Cameras as well as microphones are definitely needed, but you\u2019ll also want to consider tripods and lighting as well. Furthermore, pinging users<\/a> with livestreams and casual update content doesn\u2019t even require advanced camera equipment: many smartphones have great cameras and can be used in a pinch for certain types of video marketing efforts.<\/p>\n

Use Professional Editing Software<\/h2>\n

How you splice together your video content is just as important as the equipment you use to capture it. Fortunately and thanks to using an established template like we mentioned above, you won\u2019t have to fret over how to piece together your video in post-production. However, using the right software for editing can make the difference between an amateur production and a professional one.<\/p>\n

Professional editing software comes in many shapes, and not all of it is necessarily expensive. Some open source editing solutions are available that do an excellent job and that can be downloaded for free. Regardless of what software you decide to use, make sure that it possesses the features and benefits that are required, such as color correction, animations and the ability to cut and splice easily.<\/p>\n

Video marketing isn\u2019t just for big brands and professionals anymore: anybody with a small budget and dedication can get in on the action! With the right equipment, editing software and an established template for shooting and editing, you can produce professional results with few complications. Before you know it, you too will be pinging users with stellar marketing content!<\/p>\n


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The game has changed, however, and multimedia has taken a front-row seat […]<\/p>\n","protected":false},"author":3,"featured_media":3576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[91],"tags":[8,99],"class_list":["post-12482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-2","tag-marketing","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Basics of Building Great Video Marketing Content - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/the-basics-of-building-great-video-marketing-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Basics of Building Great Video Marketing Content - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Years ago, the most common forms of marketing universally centered around text-based content. 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