{"id":12268,"date":"2019-08-19T09:00:34","date_gmt":"2019-08-19T09:00:34","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=12268"},"modified":"2019-08-18T17:33:33","modified_gmt":"2019-08-18T17:33:33","slug":"four-more-link-building-lies-you-should-forget","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/","title":{"rendered":"Four More Link Building Lies You Should Forget"},"content":{"rendered":"

\"\"As the evolution of link building continues unabated, many old \u2013 and new \u2013 ideas for how links should be built and earned continue to appear and reappear. It wasn’t that long ago that even the simplest and most blatant types of link building would pass muster with search engine algorithms, but today’s world is entirely different.<\/p>\n

Sorting through which advice is bad (and that includes both tactics that can backfire and those that simply don’t produce results) can save you a lot of time and frustration in the future. To help you avoid these wasteful situations, let’s examine four more link building lies that you should absolutely forget.<\/p>\n

Abandoning Guest Posts<\/h2>\n

For the past few years, many have gossiped about the role that guest posts continue to play in link building. Some commentary from Google initially fueled the belief that guest posting was an indicator of low quality link building; however, this has since been clarified and revised.<\/p>\n

While link building via guest posts on less than credible sites should be avoided, there is no reason why you should stop encouraging others from pinging your website<\/a> with links via guest posts. As long as the content and the website in question are of good quality, this practice should continue.<\/p>\n

Non-Niche Links Are Bad<\/h2>\n

Context and relevance are of course important in both SEO and link building specifically. Due to especially egregious examples of link abuse over the years, many have drawn conclusions about building links from websites not within the same niche. While a colossal undertaking of non-niche link building can send indicators that your website is spammy, there is no reason not to pursue some backlinks from websites that might not otherwise fit your niche (just be careful not to overdo it).<\/p>\n

Internal Links Don’t Matter<\/h2>\n

With so much focus on earning backlinks from other websites, many fail to consider how internal linking practices can affect SEO. Not only are many failing to consider this process as viable, but many even believe that it can be a negative indicator to search engines.<\/p>\n

Fortunately, it is not bad practice and can even boost SEO. By ensuring your pages are thoroughly linked to one another, authority from the higher-performing pages can in effect \u201cflow downstream\u201d, helping to boost other pages on your website.<\/p>\n

High Ranking Sites Don’t Need More Links<\/h2>\n

After a certain point, it may feel as if building additional links isn’t necessary. After all, if you’ve already ascended the ranks of search and are dominating within your SERPs, what’s the point in continuing? Unfortunately for those who follow this advice, their positions are in danger long-term.<\/p>\n

Besides the fact that competitors will still be aiming to unseat you and take the top spots for themselves, search engines look at factors such as activity and relevance. If all of the links pinging your website are years old \u2013 with no recent backlinks earned \u2013 then other websites, including those with fewer links, may surpass you given their links earned are newer and could be more relevant.<\/p>\n

With so much disinformation out there, it’s important to uncover the truth. These four common link building lies need to be understood and abandoned in order to ensure the long-term sustainability of your SEO operations.<\/p>\n


\n\t
\n\t\t<\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the evolution of link building continues unabated, many old \u2013 and new \u2013 ideas for how links should be built and earned continue to appear and reappear. It wasn’t that long ago that even the simplest and most blatant types of link building would pass muster with search engine algorithms, but today’s world is […]<\/p>\n","protected":false},"author":3,"featured_media":10791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[210,7],"class_list":["post-12268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-link-building","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Four More Link Building Lies You Should Forget - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four More Link Building Lies You Should Forget - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"As the evolution of link building continues unabated, many old \u2013 and new \u2013 ideas for how links should be built and earned continue to appear and reappear. It wasn’t that long ago that even the simplest and most blatant types of link building would pass muster with search engine algorithms, but today’s world is […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingler Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/pinglerdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-19T09:00:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/04\/icon-1379313_960_720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Pingler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pingler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/\"},\"author\":{\"name\":\"Pingler\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\"},\"headline\":\"Four More Link Building Lies You Should Forget\",\"datePublished\":\"2019-08-19T09:00:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/\"},\"wordCount\":546,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/04\/icon-1379313_960_720.png\",\"keywords\":[\"link building\",\"seo\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/\",\"url\":\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/\",\"name\":\"Four More Link Building Lies You Should Forget - Pingler Blog\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/04\/icon-1379313_960_720.png\",\"datePublished\":\"2019-08-19T09:00:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#primaryimage\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/04\/icon-1379313_960_720.png\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/04\/icon-1379313_960_720.png\",\"width\":720,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pingler.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Four More Link Building Lies You Should Forget\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pingler.com\/blog\/#website\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"name\":\"Pingler.com\",\"description\":\"Ping\",\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pingler.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pingler.com\/blog\/#organization\",\"name\":\"Pingler.com\",\"url\":\"https:\/\/pingler.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"contentUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg\",\"width\":300,\"height\":160,\"caption\":\"Pingler.com\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"http:\/\/facebook.com\/pinglerdotcom\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\",\"name\":\"Pingler\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g\",\"caption\":\"Pingler\"},\"sameAs\":[\"http:\/\/www.pingler.com\"],\"url\":\"https:\/\/pingler.com\/blog\/author\/pingler\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Four More Link Building Lies You Should Forget - Pingler Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/","og_locale":"en_US","og_type":"article","og_title":"Four More Link Building Lies You Should Forget - Pingler Blog","og_description":"As the evolution of link building continues unabated, many old \u2013 and new \u2013 ideas for how links should be built and earned continue to appear and reappear. It wasn’t that long ago that even the simplest and most blatant types of link building would pass muster with search engine algorithms, but today’s world is […]","og_url":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/","og_site_name":"Pingler Blog","article_publisher":"http:\/\/facebook.com\/pinglerdotcom","article_published_time":"2019-08-19T09:00:34+00:00","og_image":[{"width":720,"height":720,"url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/04\/icon-1379313_960_720.png","type":"image\/png"}],"author":"Pingler","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Pingler","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#article","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/"},"author":{"name":"Pingler","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9"},"headline":"Four More Link Building Lies You Should Forget","datePublished":"2019-08-19T09:00:34+00:00","mainEntityOfPage":{"@id":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/"},"wordCount":546,"commentCount":0,"publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"image":{"@id":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/04\/icon-1379313_960_720.png","keywords":["link building","seo"],"articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/","url":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/","name":"Four More Link Building Lies You Should Forget - Pingler Blog","isPartOf":{"@id":"https:\/\/pingler.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#primaryimage"},"image":{"@id":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#primaryimage"},"thumbnailUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/04\/icon-1379313_960_720.png","datePublished":"2019-08-19T09:00:34+00:00","breadcrumb":{"@id":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#primaryimage","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/04\/icon-1379313_960_720.png","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2017\/04\/icon-1379313_960_720.png","width":720,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/pingler.com\/blog\/four-more-link-building-lies-you-should-forget\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pingler.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Four More Link Building Lies You Should Forget"}]},{"@type":"WebSite","@id":"https:\/\/pingler.com\/blog\/#website","url":"https:\/\/pingler.com\/blog\/","name":"Pingler.com","description":"Ping","publisher":{"@id":"https:\/\/pingler.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pingler.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/pingler.com\/blog\/#organization","name":"Pingler.com","url":"https:\/\/pingler.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","contentUrl":"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2024\/09\/pingler-logo.jpg","width":300,"height":160,"caption":"Pingler.com"},"image":{"@id":"https:\/\/pingler.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["http:\/\/facebook.com\/pinglerdotcom"]},{"@type":"Person","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9","name":"Pingler","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/pingler.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/db71def0321a21d7d90da93e8a25172df87a2673a1d70d32d64cc075558a9597?s=96&d=mm&r=g","caption":"Pingler"},"sameAs":["http:\/\/www.pingler.com"],"url":"https:\/\/pingler.com\/blog\/author\/pingler\/"}]}},"_links":{"self":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/12268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/comments?post=12268"}],"version-history":[{"count":3,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/12268\/revisions"}],"predecessor-version":[{"id":12388,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/posts\/12268\/revisions\/12388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media\/10791"}],"wp:attachment":[{"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/media?parent=12268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/categories?post=12268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pingler.com\/blog\/wp-json\/wp\/v2\/tags?post=12268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}