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Posting content on someone else\u2019s website can be a great way to put your brand in front of a new audience. Guest posts are an excellent way to leverage someone else\u2019s expertise or generate a wave of traffic to your blog. However, you don\u2019t want to waste time posting on sites that aren\u2019t worth the effort, while a mismatch could hurt your brand. Let\u2019s look at how you could determine whether a website is a good fit for your guest post.<\/p>\n
Before you offer to guest post on someone\u2019s blog, look at the actual numbers for the blogs you\u2019re considering writing for. Verify how many unique visits they have per day and number of social media followers they currently have. The total views are irrelevant, since that could have piled up over the years.<\/p>\n
In some cases, you may choose to guest post on multiple smaller blogs in order to pump up your numbers and generate backlinks. However, it would be better to write five guest posts for sites with modest traffic than 50 that have very few views.<\/p>\n
The best guest blogging opportunities are those where they\u2019re putting your content and product in front of a whole new audience that represents your ideal customer base. A blog where the audience somewhat overlaps with your own is acceptable, since repetition can increase brand awareness and trust. Just don\u2019t end up preaching to the choir.<\/p>\n
The quality of the audience and how well it overlaps with those who\u2019d like or appreciate the content matters more than the numbers, though if the numbers are too low, you\u2019d be better off posting somewhere else.<\/p>\n
A blog that puts out too many articles may have a decent reputation and traffic today, but that rarely suits the needs of the guest blogger. A blog that puts out several articles a day isn\u2019t giving each guest post very much exposure. The rapid flow of content can also confuse the search engines as to the focus of the blog, undermining the SEO benefit of posting an article on a blog that is aimed at a particular industry or audience.<\/p>\n
Pay attention to how active the blogger is. If they\u2019re seeking guest posts to free up their schedule, that\u2019s fine. However, you don\u2019t want to have your post sit on their page for six months and get downgraded because the blog is seen as stale.<\/p>\n
The best guest blogging sites will leverage social media sites that you\u2019re not on and promote your post in front of audiences that otherwise would never hear about you. The worst sites rely on comment spam, article directories and black hat SEO strategies to promote themselves \u2013 and you. Search engines let \u201ctrust\u201d flow through backlinks to the end destination. If you post your website link on a blog with a black mark on it, it actually hurts you. Make sure they\u2019re using ethical methods. Note that this is a two-way street. You\u2019re expected to promote each new guest post on your social media accounts as well.<\/p>\n
Quality and fit matters more than quantity. It is better to write a few guest posts on several blogs that are front and centre in front of an audience that is a decent match with your target consumers than churning out guest posts that are rarely ever seen.<\/p>\n
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