pinging search engines<\/a> with longer phrases that are sprinkled throughout your content. This behavior is motivated both by increased competition in shorter phrases in search results and a trend in people searching via longer queries, questions and sentences.<\/p>\nRankings<\/h2>\n
Simply put, rankings involve what position your website or page appears in a given set of search results. Through the use of keywords and content, you’ll target specific search results in order to be seen. If your content is perceived as being good by search engines and your broader SEO efforts are solid, your website’s rankings in select results will begin to rise \u2013 with the ultimate goal being to appear as the #1 result in a search result.<\/p>\n
SERPs<\/h2>\n
For most search engines, the term \u201cSERP\u201d is commonplace in SEO. The abbreviation stands for \u201csearch engine results page\u201d, and simply refers to what is seen when a particular set of keywords or queries are searched for. It is on each SERP that you are striving to increase your rankings and feature more prominently in search.<\/p>\n
Panda, Penguin<\/h2>\n
Two terms you’ll often hear in relation to Google and SEO, Panda and Penguin are two separate sets of algorithms designed to determine how each particular website should (or shouldn’t) be ranked. To simplify things, Panda is the primary set of algorithms used to assess\u00a0 overall content quality; it’ll look for weak, thin or duplicate forms of content on your website and penalize you if applicable. Penguin is the primary algorithm for assessing link quality; if you have broken, bad or spammy links on your website, Penguin may penalize you for those links until they are corrected.<\/p>\n
SEO is a long-term process that involves pinging search engines with quality content, solid links, authoritative responses and technical optimization of your website. There is much to learn about SEO but these elements are among the most common ones that relate to the subject. What other questions do you have about SEO? Let us know in the comments below!<\/p>\n
\n\t
\n\t\t<\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization is now a massive industry that governs the behaviors and strategies of most internet-based businesses. With search engine traffic still one of the most popular ways to drive traffic to your website, you need to be in good standing with sites like Google and Bing. SEO is in essence a complex series […]<\/p>\n","protected":false},"author":3,"featured_media":10662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[7],"class_list":["post-10614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Common SEO Terms Everyone Should Know - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/the-most-common-seo-terms-everyone-should-know\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Common SEO Terms Everyone Should Know - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Search engine optimization is now a massive industry that governs the behaviors and strategies of most internet-based businesses. With search engine traffic still one of the most popular ways to drive traffic to your website, you need to be in good standing with sites like Google and Bing. 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Search engine optimization is now a massive industry that governs the behaviors and strategies of most internet-based businesses. With search engine traffic still one of the most popular ways to drive traffic to your website, you need to be in good standing with sites like Google and Bing. SEO is in essence a complex series of algorithms that determine which sites are higher quality and which are not \u2013 which affects how well you rank in search results. If you’re new to the SEO game, then there’s a lot to learn. Today, we’ll start with some basic terms that anybody running a website should be familiar with.<\/p>\n