{"id":10114,"date":"2016-12-25T09:00:21","date_gmt":"2016-12-25T09:00:21","guid":{"rendered":"https:\/\/pingler.com\/blog\/?p=10114"},"modified":"2016-12-24T12:18:59","modified_gmt":"2016-12-24T12:18:59","slug":"merry-christmas-from-everyone-at-pingler","status":"publish","type":"post","link":"https:\/\/pingler.com\/blog\/merry-christmas-from-everyone-at-pingler\/","title":{"rendered":"Merry Christmas from Everyone at Pingler!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-10227\" src=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2016\/12\/santas-hat-1918796_960_720-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2016\/12\/santas-hat-1918796_960_720-300x200.jpg 300w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2016\/12\/santas-hat-1918796_960_720-768x512.jpg 768w, https:\/\/pingler.com\/blog\/wp-content\/uploads\/2016\/12\/santas-hat-1918796_960_720.jpg 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>Ho, ho, ho and a Merry Christmas to all of you wonderful Pingler readers. The Christmas season is, without a doubt, one of the busiest times of the year for online businesses, and we\u2019re sure you\u2019ve had a hectic run up to the big day. But Christmas day is finally here!\u00a0 It\u2019s time to eat your weight in turkey and mince pies, be merry on mulled wine, and then sit back, relax and contemplate what a great year it\u2019s been for the marketing and online business community.<\/p>\n<p>2016 has been an eventful one for online marketers and businesses. With technological developments moving at an incredibly fast pace the momentum of new online marketing strategies has been ceaseless. Here are some of the most effective marketing trends we\u2019ve seen this year:<\/p>\n<h2>There\u2019s an App for that<\/h2>\n<p>Due to the continued development and popularity of mobile devices, the trend for app-based marketing has grown extensively. Consumers are becoming more reliant on apps for browsing and making purchases, with statistics showing that 90% of mobile media time is spent in apps.\u00a0 Google released a feature mid-year called app streaming that allows users to access unique app functionality within search results without the need to have the app installed on their device first.\u00a0 The advancement of mobile app development has created greater opportunities for business owners and marketers with more and more businesses developing their own apps.<\/p>\n<h2>Let\u2019s get Personal<\/h2>\n<p>Online marketers are attempting to give each customer a unique experience by pushing the technological and logistical limits of personalisation. This year has seen the increased development of interactive features, variable forms of content and individualised recommendations. Marketing automation services have used the growth in predictive analytics to expand on automated lead scoring and grading based on algorithms. Marketers are now able to use these integrated tools to track the buyer\u2019s journey, measure sentiment and loyalty and, most importantly, understand and meet their audiences\u2019 needs and interests.<\/p>\n<h2>A.I Phone Home<\/h2>\n<p>Focus has always been largely centred on giving consumers the best possible customer service, but advancements in the development of artificial intelligence has taken this one step further with the emphasis now on customer engagement. Brands are now developing bots to provide customer assistance, the most well-known being Apple\u2019s Siri, and then there\u2019s the latest addition, Facebook\u2019s Bot Engine for Messenger. These bots help the brand to provide personalised, interactive communication akin to talking to a human customer service rep, but at a much cheaper cost than using a call centre.\u00a0 It\u2019s not just customer service in the query sense either. The bots can help make life easier for the user \u2013 they provide a two-way dialogue when you need it and can help you in your day-to-day life, from navigating you to your destination to buying last minute tickets to a show.<\/p>\n<p>It\u2019s clear to see that there\u2019s going to be many more changes to come in the world of marketing and online business and it\u2019s of the utmost importance that you stay in the loop so that your business can prosper.\u00a0 However, the secret to increased productivity is taking time out to recharge and Christmas is the perfect time to do exactly that.\u00a0 So enjoy time with your family and friends, live in the moment and get ready to start 2017 refreshed and raring to go!<\/p>\n<p><i><html><br \/>\n\t<head><br \/>\n\t\t<title><\/title><br \/>\n\t<\/head><br \/>\n\t<body><\/p>\n<p style=\"text-align: center;\">\n\t\t\t<a href=\"http:\/\/www.pingler.com\/account\/register\/\" data-wpel-link=\"external\"><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.pingler.com\/affiliates\/banners\/Pingler-468x60-01A.gif\" style=\"width: 468px; height: 60px;\" \/><\/a><\/p>\n<p>\t<\/body><br \/>\n<\/html><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ho, ho, ho and a Merry Christmas to all of you wonderful Pingler readers. The Christmas season is, without a doubt, one of the busiest times of the year for online businesses, and we\u2019re sure you\u2019ve had a hectic run up to the big day. But Christmas day is finally here!\u00a0 It\u2019s time to eat [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[121],"class_list":["post-10114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-christmas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merry Christmas from Everyone at Pingler! - Pingler Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pingler.com\/blog\/merry-christmas-from-everyone-at-pingler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merry Christmas from Everyone at Pingler! - Pingler Blog\" \/>\n<meta property=\"og:description\" content=\"Ho, ho, ho and a Merry Christmas to all of you wonderful Pingler readers. The Christmas season is, without a doubt, one of the busiest times of the year for online businesses, and we\u2019re sure you\u2019ve had a hectic run up to the big day. But Christmas day is finally here!\u00a0 It\u2019s time to eat [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pingler.com\/blog\/merry-christmas-from-everyone-at-pingler\/\" \/>\n<meta property=\"og:site_name\" content=\"Pingler Blog\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/pinglerdotcom\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-25T09:00:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2016\/12\/santas-hat-1918796_960_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pingler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pingler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pingler.com\/blog\/merry-christmas-from-everyone-at-pingler\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pingler.com\/blog\/merry-christmas-from-everyone-at-pingler\/\"},\"author\":{\"name\":\"Pingler\",\"@id\":\"https:\/\/pingler.com\/blog\/#\/schema\/person\/4995c81e4dee73f9670af7fd1e1529b9\"},\"headline\":\"Merry Christmas from Everyone at Pingler!\",\"datePublished\":\"2016-12-25T09:00:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pingler.com\/blog\/merry-christmas-from-everyone-at-pingler\/\"},\"wordCount\":572,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/pingler.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/pingler.com\/blog\/merry-christmas-from-everyone-at-pingler\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pingler.com\/blog\/wp-content\/uploads\/2016\/12\/santas-hat-1918796_960_720.jpg\",\"keywords\":[\"christmas\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pingler.com\/blog\/merry-christmas-from-everyone-at-pingler\/\",\"url\":\"https:\/\/pingler.com\/blog\/merry-christmas-from-everyone-at-pingler\/\",\"name\":\"Merry Christmas from Everyone at Pingler! 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